We use the power of design to help health science brands communicate their value and advance human health.

Featured Case Studies

MDI Biological Laboratory Case Statement

When a Biomedical Institution asks key donors for big dollars, every detail counts

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Delta Airlines: Corporate Responsibility

How do you create a show-stopping corporate event that can make a real impact against cancer?

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Featured Articles from our Blog

Marketing Insights to Help Biomedical and Life Science Brands Thrive

Health Tech Executives with User-Centered Mindsets Unleash Long-Term Growth

Adopting a User-Driven Mindset (Part 1)

 

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The Key to Innovation in Healthcare Technology

Adopting a User-Driven Mindset (Part 2)

 

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How to create a problem statement

Use design thinking to win more business and support

How you can drive profits by putting people first

 

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Pragmatic Marketing Delivers Real Results

Is “pragmatic marketing” a new craze, or just good common sense?

 

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Mission, Vision, and Values: Who’s on First?

Defining the elements of a meaningful health science brand

 

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What others are saying

“Finally had a chance to really look at your case statement. It’s brilliant, beginning to end. You’ve set a new standard. Which makes my work in the future SO much easier…This is the best I’ve ever seen. Congratulations.”  

– Tom Ahern, Donor Communications

“The business material Cushman Creative provided was tremendous in communicating my company’s interests to scientists and investors. At a recent international OneMedMarket Conference, I presented an investor pitch and folks commented that the logo and tagline were a wonderful match. It clearly drove home the message of Novo Biosciences.” 

– Voot Yin, Ph.D., Co-founder and Chief Scientific Officer

“Our partnership with Cushman Creative has increased awareness of our campaigns and streamlined how we coordinate our marketing efforts tremendously. Their dedication and support has helped many more wishes come true.”

– Tom Peaco, Executive Director, Make-A-Wish® Maine

“‘See Flash Run’ is one of the most successful campaigns in company history. The direct and online-based marketing generated more leads and sales than any other effort in recent memory. As we added new products, the continuing campaign built on the initial success and created a well-recognized, high-impact theme for this widely successful product group.”

– Mary Riley, FlashGel Product Manager, Lonza Inc.

“For us, finding powerful visuals to help convey a compelling story was paramount. Strong images, clean design and engaging copy are critical to capturing the imagination of the reader -- and moving them to action.”

– Jerilyn Bowers, Director of Development & Public Affairs, MDI Biological Laboratory

“Karan Cushman brought design excellence to The Jackson Laboratory. As examples, our anniversary materials won national awards, impressed our international guests and set the design standard for a whole range of Laboratory publications.”

– Joyce Peterson, Public Information Manager, The Jackson Laboratory

“Karan Cushman and her team provided a great solution for presenting interactive tours of our global facilities on our website. The project management was fantastic and the team was easy to work with.”

– Melissa Blind, Global Internet Marketing Manager, Genzyme Corporation