Posts by Karan Cushman
Infographic: Surprising Online Marketing Statistics for your Biomedical Group to Consider
Biotech Branding: Getting Serious with Social Media
Help your biomedical group take the right steps towards creating a healthy social media plan. Technology may be moving faster than the speed of light but it doesn’t have to leave you behind. Here’s a guide to help your biomedical group get serious about creating a healthier social life in 2013. Why Is It Important…
Read MoreCompeting Biomedical Research Groups Come Together to Face the Small but Significant Loss of Hurricane Sandy
The University of Pennsylvania and Cold Spring Harbor are helping restore one of the largest and most valuable genetically-altered rodent colonies in the U.S. The flooding on the basement level of 1st Avenue and 30th Street of the Smilow Research Center was a devastation for the New York University medical and research staff as thousands…
Read MoreMobile Apps are Changing the Fundraising Landscape – Is Your Biomedical Brand Ready?
With more people using Smartphones and tablets, mobile apps are transforming the way health and biomedical brands are reaching investors. This year the number of users accessing the Internet from Smartphones and tablets will surpass those using computers, according to Physics.org. The impact this change has in the marketing landscape presents enormous opportunities for health…
Read MoreStrategies for Helping Your Biotech Branding Team Break Through Creative Blocks
Here are 5 top strategies to help your research, marketing and executive teams hurdle over those pesky creative blocks and keep your biotech brand growing strong. As a biomedical researcher, marketer or CEO, the constant pressure to be innovative can sometimes leave you feeling stranded. Luckily, while in my favorite coffee bookstore Rock City/Hello Hello…
Read MorePart Two: Creating An Annual Appeal For Your Research Institution That Resonates With Donors
Here are a few tips for making your annual appeal stand out from all the others in your mailbox today. Keep The Flame Burning by Humanizing Your Appeal Standardized annual appeals often focus on “the ask” through lengthy text and dollar amounts which quickly become uninspiring. Keep the flame burning for your organization by humanizing…
Read MorePart One: Creating An Annual Appeal For Your Research Institution That Resonates With Donors
Igniting a connecting with donors is key to the success of your research institution’s next annual appeal. Here are a few tips for how and when to reach out: Cultivate A Year-Round Donor Relationship Many organizations put a substantial focus on the annual appeal – as the ONE big ask of the year. While it…
Read MoreHow Well Does Your Biotech Brand Identity Really Fit?
For the past six-months I’ve noticed my six-year-old daughter can’t leave the house without wearing her “jeggings”. For me, seeing her wear tight pants everyday is a little scary. For her, they are a natural fit and that is key to building a strong brand identity. Amongst all the colors, styles and options available right in…
Read More20 Marketing Tips to Help Your Biotech Brand Grow
Growing awareness and loyalty for your biotech brand means staying one step ahead of your audience and the competition. Here are 20 quick marketing tips to help you and your biotech brand keep momentum. Think Inside the Box Get inside the mind of your audience, your investors and researchers. Read what they read. Shop your…
Read MoreTop 15 Most Popular Healthcare Websites
Working to improve your website’s content strategy? The right links can make a big difference for your Biotech Brand. Here are the 15 most heavily traveled healthcare websites based on traffic from a global and national rank. 1. Yahoo! Health Medical dictionary, disease symptoms and treatments, resources for healthy living, and information on drugs and medicines. 21,500,000…
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