Karan Cushman

Using Twitter to Expand Your Fundraising Goals

More organizations around the world are using Twitter for fundraising and collecting hundreds of thousands of dollars towards their campaigns. Here are a few hints for using Twitter to help spread awareness about your research and expand critical funding for your biotech brand. First, Why Twitter? It’s a tool that enables people to connect and…

How Social Media Changed the Olympic Experience

Dubbed the “Twitter Olympics” or the “Social Media Games”, the London 2012 games welcomed a new era in the Olympic experience. One of the first things I do in the morning is check my social accounts for the news of the day. Learning that Michael Phelps won his 18th gold medal meant I would definitely…

Top Marketing Quotes to Inspire Your Biotech Brand

Even the smartest brands need a little inspiration or reminder of what’s important – here are our favorite quotes from some of the most famous business minds. “Your premium brand had better be delivering something special, or it’s not going to get the business” – Warren Buffett “A brand for a company is like a…

Tips for Building a Sustainable Biotech Brand

Your biotech brand is your company’s image to the world. Here are some tips for measuring your brand’s effectiveness and sustaining your reputation as a loyal and trustworthy biotech brand. For a brand to be successful it has to distinguishable – grabbing the attention and trust of your target audience. In today’s noisy, digital age,…

Supercharging Your Biotech Brand’s Social Media Marketing

Quick tips for turning Facebook “fans” into loyal customers and advocates of your biotech brand. Corissa St. Laurent from Constant Contact recently gave a lecture on how to supercharge your marketing using Facebook. Here’s our thoughts and quick tips for how you can use this social tool to create more loyalty for your biotech brand.…

Tips for Measuring Your Brand’s Social Media Health

Here are a few key performance indicators for measuring and optimizing the potential of your biotech brand’s social media efforts. Jacqueline Zenn from Social Logic has written a great article about how to evaluate your brand’s social media health. Below is our summary of the article and how your biotech brand can more effectively use…

Selling Innovation the Steve Jobs’ Way

Whether it’s a pitch to potential investors, your sales or leadership team, here are a few tips from the late master presenter Steve Jobs to help sell your latest biotech brand innovation. Inform, educate and entertain – those should be the goals for every presenter and your next biotech brand pitch according to BusinessWeek.com columnist Carmine…

Biotech Brand Managers: How to Do More of the Things You Love

As biotech brand managers we are constantly using our strategic vision to transform brands – what about our own? What if we applied some of our strategic thinking to our own lives to do more of what we love? What’s Your Vision? Just like a successful biotech brand, you can’t be all things to all…

How Mobile Technology Is Improving Patient Health.

The healthcare industry is on the brink of a new era and as their systems evolve, biotech medical professionals around the world are using mobile devices to deliver greater patient care. Edna Boone from mHIMSS, a non-profit devoted to the improvement of health through technology wrote an article for Mashable.com. Here’s my summary of her…

Rules for Responding to Investors, Researchers, and Consumers Online

Advice for leading social media conversations that build consumer loyalty and trust for you biotech brand. Sam Keninger from Medallia wrote an article on how to help employees boost brand loyalty through better social media management and avoid becoming response robotics. Below is my summary on how these tips can benefit your biotech brand. Be…