Karan Cushman

Preparing Your Facebook Timeline Page For Greater Engagement

Now that Facebook is allowing brand pages to utilize the new timeline layout, take advantage of how timeline can tell more of your biotech brand story for greater engagement. Jim Belosic, CEO of ShortStack wrote a great article about how you can prepare your company’s Facebook page for the new timeline layout showing your history…

Creating Powerful Trade Show Exhibits

For a more powerful presence at the BIO conference and beyond, create a personalized exhibit experience to enhance engagement and tell your biotech brand’s own unique story. According to Exhibitor magazine, 32% of companies who incorporate exhibit marketing into their promotional mix are increasing their budgets in 2012. On the other hand 25% are trimming…

Creating Valuable Business Relationships For Your Biotech Brand

Foster engagement through each business interaction to develop lasting relationships that enrich your network and elevate your biotech brand. David Nour from Nour Group, Inc. is a thought leader on how to grow strategic relationships for your business. Below is a summary of his article from mashable.com and how it can help you make connections…

An Intelligent Tagline is Key to Your Biotech Branding Success

Develop an intelligent tagline that captivates your audience and distinguishes your biotech business from others and you are on your way to creating an enduring biotech brand. “Just Do It.” “Think Different.” Take a look around, it’s easy to spot mainstream mega brands that have mastered this core element of brand building – an intelligent…

Add Valuable Content to your Website Regularly for Lead Generation

Keep your website fresh with new and valuable content and your biotech brand will reap the rewards in lead generation from qualified prospects. New and relevant web content is key in generating leads today. And while a blog is one of the easiest and most effective ways to publish rich content regularly, there are other…

Network On The Go Through LinkedIn’s Mobile Site

Meeting the needs of biotech professionals on the go, LinkedIn has redesigned their mobile experience to make it faster to network with researchers, investors and consumers alike. Each day more people are using social media professionally and from their mobile devices. Mashable’s Alex Fitzpatrick wrote an article with helpful advice for using LinkedIn’s mobile site…

Designing Email Campaigns With Greater Mobility And Impact

Everyday more people are viewing emails on mobile devices, so to ensure maximum impact for your biotech brand, design with intention for both desktop and mobile readers. Before you hit send on your next email campaign consider the various platforms your subscriber may be using today. Sure many will view on their desktop, but more…

5 Tips for Creating eMail Campaigns that Capture and Keep Their Attention

With only seconds to engage your reader’s swift attention, your next email campaign should be simple, direct and valuable to your assiduous biotech audience. In 2012, the average person will receive 75 emails a day, leaving you just few seconds to earn your subscriber’s attention. Whether they are entrenched in research or the business side…

More Pharmaceutical Firms Connecting With Social Media

Because of a vast majority of acceptance among marketers in the past year, more leading pharmaceutical firms are making waves in social media. Greg Signh from Marketing: Health wrote an article about how more pharma firms are entering deeper in social waters with confidence. Below is a summary of key points within this article. Pharmaceutical…

Life Lessons from Steve Jobs Can Help Build Stronger Biotech Brands

Visionary Steve Jobs built Apple into the World’s Most Valuable Technology Brand, and despite his early death, he left behind a brilliant legacy of lessons that can help you develop an enduring Biotech Brand. Starting in his parents garage, Apple Computer co-founder and CEO Steve Jobs helped build the world’s most valuable company, yet, that…