Karan Cushman

The #1 Rule of Engagement for Biotech Brands

Today, the most successful biotech brands are those that connect with consumer by creating meaningful interactions. The explosion in communication channels today can be overwhelming for both biotech consumers and brands. For biotech brands, as more opportunities to connect become available it’s more challenging to keep pace, gain attention and ultimately engage consumers. Once you…

Strategies for Successful Fundraising

A successful fundraising campaign should begin with understanding you choices and include a clear communications strategy. Charlotte Laurent-Ottomane and De’Ann Weimer from nvestcom.com wrote an insightful article about fundraising strategies. Below is my summary of their most important tips for building a communications plan that is relevant to biotech companies. Raising capital is a necessity…

How well is your Biotech Brand embracing the digital media landscape?

Technology may be changing the way we connect with brands, but the foundation of a solid brand remains the same. Six of America’s top publication designers spoke at the Abstract Conference, hosted by AIGA Maine, about how they are innovating brands like Martha Stewart Living and Newsweek by investing in new technology and taking their…

In-house Biotech Branding Teams: Fresh Inspiration from the Creative Streets

Fresh beats from the HOW Design Conference to keep your biotech marketing team inspired. TEAMWORK: If we do not have respect from the people we work with/for we have nothing. – Joe Duffy. The more open you are to understanding others, the more effective your every action will be. – SeeYourImpact.org Stay humble. Life has a way…

Writing Blog Posts with Greater Impact

By using the inverted pyramid style of writing, your blog will become more digestible and meaningful to your audience. Writing for web is much different than writing for print. Why? Simply put – web users don’t read… they scan. Your biotech blog is most likely geared towards investors or consumers, providing insight on specific products, services…

How YouTube Can Help Expand your Business and Build Relationships

With over 3 billion views per day, YouTube can help increase you search results, drive traffic to other online media and make a greater impact on your target audience. Having a potential investor or consumer get to know, like, and trust your biotech brand before developing a relationship can make all the difference. Here are…

9 Top QR Code Uses to Help your Business Grow

Quick Response codes (QR codes) can be a great marketing vehicle to help investors and consumers find valuable information fast. Here are 9 uses of QR codes that are important to biotech companies: 1. Make First Impressions Last: Business Cards, Name Tags and More Share contact information instantly through a QR code on your business…

10 Tips for Biotech Companies on Facebook

Biotech companies are becoming more present on Facebook, yet there are some guidelines that can help make your biotech brand more successful on the social networking scene. Here are 10 Facebook tips that I hope you will find helpful: 1. Learn from Others Before You How are other biotech brands like you using social? If…

Why QR Codes are Important to Biotech Companies

Quick Response codes (QR codes) are great marketing tools for engaging consumers and investors in an instant, sharing limitless information and building your online community. How can you use them most effectively to grow your biotech business? Offer value that goes deeper than your website’s homepage. Scan a QR Code with any camera–enabled Smartphone and…

Ten Things Learned from the Branding Masters

Branding is not about creating a good logo or product name, it’s about developing a personality for your biotech brand that sets it apart from others in the industry. How distinct and meaningful is your biotech brand? After interviewing 20 branding masters, Debbie Millman of Sterling Brands, shared her research and excerpts from her latest…