Karan Cushman

Top Online Resources for Biotech Marketing Teams

Whether it’s networking, professional development or biotech industry news you seek, here’s a list of leading organizations and conferences to help you and your biotech marketing team stay inspired and ahead of the game. I’m often asked about marketing resources for biotech companies. There were very few online sources that has compiled this type information…

The Benefits of Blogging

Blogging can build relationships and bring greater attention and meaning to your biotech brand. Many biotech and healthcare organizations are behind in social media, especially blogging. Those that are embracing it are forming deeper more meaningful relationships with their audience by sharing personal stories of research and from patients, as examples. In return they are…

5 Tips for Maintaining Your Branding System

An effective brand system supports your biotech company by maintaining a specific connection and balance to the market and social relations. Many companies have clear and powerful branding tools, yet these can be lost when a company increases in size or expands worldwide. Make sure that your branding materials are a strong and coherent reflection…

Mobilize your biotech marketing

Smartphones are rapidly entering the hands of more medical professionals – whether it’s for appointment reminders, recording symptoms, or downloading biotech apps. Here are a couple of key points from zoomedia.com about why mobilizing your market is beneficial to you: Medical professionals around America are starting to use smartphones. Fast communication can make a world…

4 Tips for Using Social Media for Recruitment

Taking advantage of social media for recruitment can be beneficial to your biotech company by conveying your message quickly and effectively, as well as for targeting a specific audience. It can be a very overwhelming process hiring new employees for your biotech company. The timing and finances are always factors in determining when and where…

4 Great Ways to Place Your Printed Publication Online

Make sure your biotech company’s newsletter, annual report, or magazine is taking advantage of the opportunities online, as well as catching the attention you deserve. Many healthcare magazines these days are being placed online. And those biomedical organizations that are following suit are gaining wide-spread exposure from online audiences. As a result they enjoy higher…

Can Your Biomedical Company Logo Help You Succeed?

When your logo represents your biotech business appropriately, you’ll gain the credibility and brand recognition you deserve. Biotech Marketing Today wrote an insightful article on the subject. Here’s my summary and additional thoughts. Your biotech company logo is the most recognizable aspect of your brand. Yet, 50% of businesses worldwide are unsuccessful within their first…

Niche Marketing Within Your Website

What kind of first impression does your biotech company’s website create? Here are my thoughts and a summary from Page One Web Solutions, who wrote an insightful article about niche marketing that is very applicable to biotech brands: The niche market is your specific product that you are focusing on; therefore you need to remember…

How to Decide Which Charities Your Business Should Support

Corporate social responsibility is becoming more important and by supporting certain charities, not only are you helping others immensely, it can also benefit your biotech brand by building stronger relationships with investors that may lead to larger financial gain. In a recent article, Architectural firm owner Michelle Cuthbert, provides some keen insights on how to…

Your Biotech Brand’s Guide to Facebook

Your Facebook presence can help your biotech brand engage your target audience regularly, leading to a substantial amount of exposure. PR executive, Dana Zemack, in an article for Mashable.com, has provided an insightful guide on how to start your community building on Facebook. Here is our brief summary of the article relating to biotech companies.…