Karan Cushman

Bioresearch Branding That Works—Part 1: Consistency

Get the most from your bioresearch brand by applying the same consistency you expect from your scientific work. Successful life science firms and biomedical non-profits understand this simple branding truth. So why do so many fall into the trap of making a big branding investment, only to become frustrated when their efforts don’t live up…

4 Design Tips for Creating a Show-Stopping Scientific Poster

Making a great presentation poster that stands out from the rest isn’t rocket science. Follow these four easy design tips to create a poster that gets attention and communicates your research clearly. Posters are widely used as presentation aids in science and medical academia. They summarize information and scientific data concisely to help the researcher…

Become a Life Science Market Leader Regardless of Your Budget

Even an underdog can dominate profitable life science niches. We recently discovered something surprising when researching buyers of life science products. Our survey found that end users aren’t that loyal to specific brands — even some of the best-known ones. While many people have “go-to” brands they use daily, they’re happy to switch if someone…

Supercharge Your Next Bioresearch Marketing Campaign

Secrets for creating internal “brand advocates.” Whether you’re a life science organization launching a new product or a biomedical nonprofit kicking off a fundraising campaign, one of the most valuable investments you can make is to secure the full support of your internal team. This isn’t just a PR exercise to boost morale; it’s also…

How to Present Your Research to a Non-scientific Audience

Getting support for your science is a matter of building trust. No matter what kind of research you do, there are times when it’s critical to get support from people who don’t share your scientific background. Whether you’re talking to the media, asking for financial support, or introducing a new product, your ability to create…

Design Trends: Infographics – A Captivating Way for Bioresearch Brands to Share Data

Infographics are a growing communications trend and a perfect fit for Biomedical nonprofits and Life Science companies that need to communicate heavy data and grab their readers’ attention. A carefully designed Infographic can make complex Bioresearch data more engaging by ensuring it is: Easy to Scan and View In today’s fast-paced world, Infographics are a growing…

Aligning Your Life Science Sales and Marketing Teams

How one strategic conversation can give your campaigns more momentum. For Life Science companies, getting your Sales and Marketing teams on the same page can be an ongoing challenge. These two teams often operate from a different game plan and from various locations around the world making quality time together more of a luxury than…

Clarify Your Bioresearch Brand’s Goals with a Messaging Platform

Clear and easy messaging can inspire creativity and empower internal teams towards your business goal. Before handing your next campaign or product launch strategy off to your internal marketing communications team or your external agency, be sure you firm it up into a Messaging Platform that will give them a framework for success. A Messaging Platform…

Using Marketing Personas To Engage Your Life Science Audience

How understanding the person you want to reach can help you become a better communicator and inspire a potential customer to action. Biomedical and Life Science companies have many target audiences – internal stakeholders, principal investigators, lab managers, technicians, scientific partners, investors, and even the general public at times. Getting to know your exact audience…

2 Ways Biomedical Nonprofits Can Create Content That Encourages Social Sharing

Effective leadership marketing tools for disseminating valuable information. Your biomedical nonprofit is probably already sharing research, studies and educational information via your website, eNewsletters or online sites like LinkedIn. These are all great ways to reach your audience. But, how can you create content that encourages more social sharing? Here are 2 highly effective Leadership…