Keep your website fresh with new and valuable content and your biotech brand will reap the rewards in lead generation from qualified prospects.

New and relevant web content is key in generating leads today. And while a blog is one of the easiest and most effective ways to publish rich content regularly, there are other ways to keep your biotech brand’s website fresh simply by thinking ahead.

Comprendia, a bioscience consulting group, wrote an insightful article on how to add content to your website for lead generation. Here is my summary of their article to help keep your website relevant to your biotech brand audience.

Publish Essential FAQ’s
Stay ahead of the game by regularly publishing questions your technical team answers. Think about how many people are asking these same queries on Google and post a compilation of frequently asked questions. By placing these online you are not only providing better service by offering the answers upfront, you are also increasing traffic to your site and generating more qualified leads for your biotech brand.

Host A Webinar
Webinars are a great way to offer relevant information while introducing your viewers to your area of expertise. A useful presentation can eventually lead to potential customers buying your product or service, as well as simply introducing them to what makes you stand out from the others in the biotech industry.

Review Key Articles
Offer reviews of key articles relevant to your biotech brand. These reviews can also be filled with keywords that are pertinent to your products and consumer needs, which can enhance your search engine optimization (SEO) and eventually bring a new wave of potential leads to your site.

Provide Examples Of Your Product Being Used
Pharmaceutical and biotech companies are usually familiar with application notes.
They are useful for giving guidance on more unusual uses of your product, which can be relevant to different types of viewers. By converting your PDF file to HTML, you can help your SEO greatly and make your application notes more accessible by creating fewer steps to get there.

Click the link here to access the original article How to Add Content to your Life-Science Website for Lead Generation.