Connecting your biotech company to social media can lead to great exposure, rich feedback and help sustain your growing business.

After conducting a survey, Lab Manager Magazine found that lab managers have not been very involved with social media.

When asked how often they use various outlets of social media, many admitted to never using Flickr, and over 80 percent had never opened a Facebook account. 60 percent had not familiarized themselves with Twitter, and only LinkedIn that had more of a creditable rating by 4 percent saying they had never used it.

The reasons for not getting involved was that there is a fine line between the boundaries of private and business use, and their productivity would be lost due to the difficulty of managing usage effectively. Yet there are great opportunities within social media that need to be embraced.

Reaching a targeting group can gain huge audience loyalty, as well as getting information out and responses back quickly. If you can understand your customers needs better, then you can get an overall assessment of how to help make your business superior and more preferable in the long run.

Lab Manager Magazine also has provided a great list of some of the reasons why it’s important for your biotech company to get involved with social media. Here is a summary of their list from their article “Scientists & the Social Media”.

1. Social media brings your biotech company into direct contact with a huge international network of people.
2. Twitter, Facebook, YouTube and LinkedIn are great channels for strengthening your organization’s name and reputation.
3. Twitter can boost your company’s communication immensely, providing an excellent channel where knowledge and information can be shared.
4. Social media opens up many networks and opportunities to introduce your company to new clients.
5. Negative exposure based on incorrect information can lead to significant ramifications. A presence in social media can help get correct information across quickly and effectively to set the record straight.

Click on the following link to read the full article, “Scientists & the Social Media”