Make sure your biotech company’s newsletter, annual report, or magazine is taking advantage of the opportunities online, as well as catching the attention you deserve.

Many healthcare magazines these days are being placed online. And those biomedical organizations that are following suit are gaining wide-spread exposure from online audiences. As a result they enjoy higher visibility from prospective investors and researchers. Most people usually expect to see an online version of magazines and use them because it’s easier to instantly find information rather than subscribing by mail.

There are many new opportunities when it comes to placing your publication or magazine online. Instead of placing a PDF version of your exact magazine, be resourceful and think outside the box.

In a recent article, healthcare and medical writing specialist Jeff Samoray, contributes his knowledge on how to make your online health magazine get noticed. Here are my thoughts and a summary from the article on what is applicable to biotech companies.

Here are four great ways to place your printed publication online and attract as well as retain your reader’s attention:

1. Web extras
While printed versions are worth your money, they can be limited to the number of pages you want to print.  Some stories might be cut down due to the space given, and these cuts could be equally important to the overall story.

The Internet is infinite in the number of pages you could place online, and therefore you could take advantage of this. Maybe place that story that you just couldn’t squeeze in before, or add extra bonus articles or sidebars that your readers might be interested in.

Perhaps your biomedical group is featuring an article on a specific area of research – send readers to your website where they can review your progress more specifically through dynamic visuals and interactive features. These web extras can engage one’s attention and draw them back to your website, and even better, they could introduce it to one of their friends or colleagues.

2. Audio and video clips
Your  magazine will surely have in-depth feature stories around research that can often be difficult to follow.  Motivate your writers to record audio or videos of their interviews whenever they get a chance. They will have to get permission of course, but it’s well worth it if they get the OK.  Hearing the voice of a researcher describe their own work in a compelling fashion that only they can provide, can be an excellent web extra.

3. Photo Slide Shows
People love looking at photos, and slide shows are an excellent way to display information through images in an organized fashion. They are always a great addition to articles and stories, so if you can only place a couple great shots from your cover story, place the rest online through an easy to view slide show.

4. QR (quick response codes)
More people are viewing magazines, newspapers and other favorite publications on their Smartphone or tablet. As a result, QR codes are appearing everywhere not only in magazines, but on signs, buses, business cards etc. QR’s are perfect for advancing readers to a specific area of your website where they can quickly access text, photos, videos, music and other URL’s. For example, a QR code can direct your readers to an online registration page for upcoming events, conferences and much more.

To view Jeff Samoray’s article, please refer to the link here: Want to put your hospital’s health mag online? 4 ways to make it shine