With over 3 billion views per day, YouTube can help increase you search results, drive traffic to other online media and make a greater impact on your target audience.

Having a potential investor or consumer get to know, like, and trust your biotech brand before developing a relationship can make all the difference. Here are 5 reasons why YouTube videos are greatly increasing brand visibility:

1. It’s free and entertaining.
2. Offers enormous exposure and the ability to interact with specific audience face-to-face.
3. Brand building: allows you to share a deeper story.
4. Helps you reach the top of Google pages.
5. Gives you the ability to measure the quality of traffic.

Effective Videos for Biotech Branding:

• Tips for Using your Product or Service 
• Scientist, Investor, Consumer Testimonials
• Tours
• Key Executive and Financial Addresses
• Scientific Research Reports

The Importance of Keywords
The keywords that you choose for your biotech brand are critical as this is how users will find you quickly and confidently. Who is your target audience and what are they searching for? You should always have your keywords in every title, description, tag, and the video itself. A great source for this is Google Keyword Tool.

Creating an Engaging Video
Your video content must be valuable and help better people’s lives – this will ultimately become the foundation that gets people to share your video and help your business grow. Here are a couple quick tips for beneficial videos:

• Your introduction should concisely address: who you are; why the viewer should listen; what the video is about; and why it’s important.
• Be transparent – real life video helps build brands.
• Keep your videos between 2-3 minutes.
• Edit as much as you can – keep your video concise and with useful information.
• Make sure you’re not just a talking head. Be creative and show your environment or potential product you’re talking about.
• Use music when necessary. It brings emotion out which is always great.

Your Call to Action
It’s important to tell users what to do next and why. They need to be directed in order to take action. For example, send viewers to your blog or website for more information about your annual report, product launch, or research results.

Responses & Testimonials
As you may know, people are able to post public comments reacting to your video post. Video responses are the most beneficial for increasing SEO and gaining top rankings in Google. This more personal interaction will allow people to build a more valuable relationship with your biotech company.