Smartphones are rapidly entering the hands of more medical professionals – whether it’s for appointment reminders, recording symptoms, or downloading biotech apps.

Here are a couple of key points from zoomedia.com about why mobilizing your market is beneficial to you:

Medical professionals around America are starting to use smartphones. Fast communication can make a world of difference in the medical world, and smartphones are proving just that.

Users are discovering a number of pharma and biotech applications ranging from inventory management and data collection to trial randomization. You can utilize your phone for medical reporting that can be shared online with the rest of their co-workers or healthcare team.

In an ongoing survey conducted by Knowledge Networks, the following percentages were noted in 2010:

• 62% of specialists and 55% of primary care physicians own a smartphone.
• 85% to 90% using them to access their email or internet.
• 17% of primary care physicians and 18% of specialists who have Smartphones are using them for e-detailing.
• 29% of primary care physicians and 24% of specialists use them to participate in on-line surveys.

Technology we know is growing everyday. One of the most captivating new technologies today is NCITrials which is a mobile application from the National Cancer Institute. It’s available for the iPhone, iPad and iPod Touch that allow users to find, recognize relevance and share information about cancer clinical trials. The app allows its users to connect directly to the NCI’s Center for Cancer Research (CCR) clinical trial database. Users can quickly access detailed information about studies being conducted at the NIH Clinical Center  located in Bethesda, MD.

You can check out an ongoing list of pharma and biotech mobile apps that are provided by the Digital Pharma blog here: http://www.inpharm.com/digital-pharma-blog/links/mobile-apps

Click on the following link to read the complete article of “Mobilize your Biotech Market”