Quick Response codes (QR codes) are great marketing tools for engaging consumers and investors in an instant, sharing limitless information and building your online community.

How can you use them most effectively to grow your biotech business? Offer value that goes deeper than your website’s homepage.

Scan a QR Code with any camera–enabled Smartphone and gain direct access to download and store text such as contact information, or simply connect to a webpage. QR codes allow people to connect with one another and the world of digital content in seconds.

Why QR codes?

Fast
A simple scan with your Smartphone offers instant access to potentially highly valued content.

Convenient
All you need is a Smartphone. Downloading contact information or accessing product information on the go encourages conversation and sales.

Direct
Send someone to a specific weblink regardless of URL length. Improve awareness of promotions, informational videos, eNewsletter signups and certainly more.

Limitless
Share as how much information you like: video, audio, eBook, discounts…you name it. You also have the opportunity to reach a limitless audience.

Engagement
An immediate call to action enlists consumers and investors unlocking a new degree of audience engagement.

Optimization
QR codes can improve SEO and SMO by increasing traffic to those searchable items and encourage more sharing.

Analytics
Gage the effectiveness of your QR campaign by using reports to evaluate traffic.

Community
Encourage online community growth. By creating a QR code that directs users to one of your social sharing methods, they can easily “like” or recommend your product – ultimately building a community with valuable customers.

An additional article that may be of interest: Biotech Branding: 9 Top uses to help your business grow