Your Facebook presence can help your biotech brand engage your target audience regularly, leading to a substantial amount of exposure.

PR executive, Dana Zemack, in an article for Mashable.com, has provided an insightful guide on how to start your community building on Facebook. Here is our brief summary of the article relating to biotech companies.

Set the Stage
Once your biotech company becomes a member, establish regularity to your activity by posting once every two days. This can be modified after you experiment with Facebook’s built-in insights app to help monitor likes and traffic.

Decide What To Say
Every post that you publish will lead your fans to become involved and feel a part of your biotech company. It’s important to share your experiences and respond to others.

Get People to “Like” You
Begin with your biotech company’s existing consumers, investors, prospects, advocates and employees. Post in newsletters, your website, blog, twitter and offline events.

Make Your Fans Feel Special
When you have your loyal Facebook fans commenting, participating and engaging, reward them with something exclusive. Ultimately this will attract new fans to your page.

Additional Advice For Your Facebook Page

• Ask a number of questions that relate to your biotech company.
• Let your fans know about upcoming pharma and biotech events, product launches and other occasions that take factor into your calendar.
• Appoint one person to oversee your Facebook account to ensure your posts are congruent to the image and voice of your biotech brand. You may still have multiple parties posting on your page if you choose to do so, yet someone should be administering them.
• Stay in-tune with Facebook promotion and brand permission guidelines to be sure you are staying relavant and maximizing your social efforts.
• Make it evident that people have to “like” your biotech company’s page before they can enter a promotion or contest. There are many apps out there that make it easier to create custom tabs on Facebook – ShortStack is one of them.
• Be sure to let your fans know that you’re paying attention and listening to them. Observe comments regularly and respond quickly. Remember it’s about building deeper relationships.

Click on the following link to read the complete article, “PR Pro’s guide to Facebook”.