Brand Insights
For Health Science Executives
Brand Insights
The Key to Innovation in Healthcare Technology
Adopting a User-Driven Mindset (Part 2) The same methodology used by Apple and IBM can help you consistently deliver products and services that drive customer loyalty. In Part 1 of this three-part series, we discussed how cultivating a companywide, user-centered mindset can help health technology companies streamline decision-making and increase ROI. Here, you’ll…
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Health Tech Executives with User-Centered Mindsets Unleash Long-Term Growth
Adopting a User-Driven Mindset (Part 1) We know that innovation in healthcare is hard. The industry moves slowly. It is comprised of stakeholders who are often in conflict and are reliant on legacy technology stacks that aren’t keeping pace with evolving workflow environments. Let’s face it, we are years (ok decades) behind when…
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Cushman Creative Honored with Platinum dotCOMM Award for MDI Biological Laboratory Website
Website celebrates 125 years of cutting-edge science and positions Institution for a new era of growth Port Clyde, Maine – November 14, 2023 – Cushman Creative, a brand experience and marketing agency specializing in the health sciences, today announced it received a platinum dotCOMM award for its work on a new website for non-profit research…
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Pragmatic Marketing Delivers Real Results
Is “pragmatic marketing” a new craze, or just good common sense? “Pragmatic marketing” is a term we’ve been hearing a lot lately. People seem to think it’s a new concept, or even a “strategy shift.” The basic idea is to focus your efforts on marketing decisions and actions that are useful in practice, not just in…
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Mission, Vision, and Values: Who’s on First?
Defining the elements of a meaningful health science brand To be successful in today’s competitive health science market, company leaders must define what their brand stands for, what their goals are, and how they plan to reach them. Unfortunately, common terms used during this process—purpose, mission, vision, values, etc.—do not have clear definitions that are…
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Cushman Creative Honored with Gold dotCOMM Award for The Precision Medicine Podcast, sponsored by Trapelo Health.
The podcast is the brainchild of its producer, Karan Cushman, who is also CEO of the brand experience agency responsible for marketing Trapelo. Port Clyde, Maine – Cushman Creative, a brand experience agency specializing in health science marketing, announced it is the recipient of a Gold dotCOMM award for excellence in web…
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