Brand Insights
For Health Science Executives
Brand Insights
Is Your Biomedical Nonprofit Building a Long-Term Relationship With Donors?
4 Leadership Marketing Tactics for Retaining Supporters As a Biomedical Nonprofit, attracting new donors is always a major goal. But what about retaining the donors you have? The length and quality of your relationship with donors can influence them to include your institution in an endowment or even their will. Here are 4 Leadership Marketing…
Read More
Measuring Your Biomedical Nonprofit’s Social Media Health
Key performance indicators for measuring and optimizing your social media efforts I am revisiting a great article by Jacqueline Zenn from Social Logic about how to evaluate your brand’s social media health. This is a summary of the article along with some of my own Leadership Marketing tips for effectively using social media for networking…
Read More
Knowing Your Biomedical Nonprofit’s Weaknesses Shows Strength
How to use the principles of Leadership Marketing to keep your brand on course. When was the last time you thought about your Biomedical Nonprofit’s weaknesses? Marketing Leaders who acknowledge the challenges and negative perceptions their brands face are much more likely to overcome those challenges. If you want to grow your Biomedical Nonprofit’s brand…
Read More
Designing More Effective Email Appeals for Your Biomedical Nonprofit
Leadership Marketing strategies for generating more gifts. I recently ran across a must-read post by Mike Snusz of Nonprofit-Fundraising. In the post, Mike offers tips for improving email fundraising efforts. Many of his suggestions are especially relevant for Biomedical Nonprofits that are attempting to share their mission in addition to requesting gifts. Send Multiple Emails…
Read More
Top Tweets from Agents Of Change Conference 2014
Agents of Change, or AOC (as it’s affectionately called) is an in-person and online conference dedicated to helping you leverage the three most important channels in digital marketing today: search, social & mobile. By understanding how your business or non-profit can utilize search (to be found), social (to engage), and mobile (to be right where…
Read More
Building a Sustainable Brand for Your Biomedical Nonprofit
Your brand relays your institution’s image to the world. If you want to ensure the effectiveness of your brand and sustain your reputation as an industry leader, here are some things to consider: How Interactive And Engaging is Your Biomedical Nonprofit? Marketing like a leader is less about shouting what your institution has to offer…
Read More