Brand Insights
For Health Science Executives
Brand Insights
Top LinkedIn Groups for Biomedical and Life Science Marketing Professionals
Linked-In Groups are one of the most convenient and useful professional development resources available today. To help you navigate, we compiled a list of the best groups in the life science, biomedical and non-profit industries. Growing your professional network is a lot easier these days thanks to LinkedIn Groups. Whether you are looking to talk…
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10 Ways to Ensure Your Biomedical Website is a Content Marketing Machine
Content marketing will be bigger than ever in 2014, so we’ve pulled together 10 content ideas to help ensure your institutional website is a robust marketing machine. Today’s Mad Men know that mass marketing through traditional channels like TV and radio isn’t enough. And for brands that need to reach very specific audiences, this new…
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Seven Steps to Rolling Out Your New Biomedical Brand Successfully
Empower your team to “live your new brand” so that the investment you make truly pays off. When we talk about “rebranding” we naturally think of a developing a new logo, tagline or mission statement. While these items certainly help lay the foundation, it’s ultimately the experience your donors, research partners, and customers have with…
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Top Takeaways from Agents of Change Digital Marketing Conference
Agents of Change is dedicated to helping you leverage the three most important channels in digital marketing today: search, social & mobile. Here are our top takeaways from the presenters by seminar. How to Be Remarkable – @RoderickRussell • To be successful in business you have to get personal. You have to mean something to…
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Can Pinterest Help Market Your Biomedical Brand?
As a virtual pin board of your favorite images and videos, Pinterest enables brands to share and highlight stories that inspire and encourage a loyal following. Many think of Pinterest as a place to pin ideas for weddings and home décor but more are using the online platform to promote their businesses and causes everyday.…
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Five Facebook Features That Can Help Advance Your Biomedical Group’s Profile
Now that your biomedical group is familiar with the common features of Facebook, here are a few novel tools to help elevate your content and engagement. 1. Feature Important Posts at the Top of Your Biomedical Brand’s Profile Have a topic you want to promote no matter how often you are posting? Pin a post…
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