Brand Insights
For Health Science Executives
Brand Insights
Life Science Brand Building: The Power of the Sales Sheet
Strategy documents can be hundreds of pages long. But what’s most important about your life science brand should said in just one: the sales sheet. A sales sheet is a simple, yet powerful document. It tells your audience why your brand matters. At the same time, it builds consensus among leadership inside your organization. Whether it’s a product…
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Use design thinking to win more business and support
How you can drive profits by putting people first More and more, design is at the forefront of modern business. Fortune 500 companies are making big investments in it and creating new profit opportunities by applying the mindset and process of design, known as “design thinking.” This philosophy uses the designer’s sensibility and methods to…
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Life Science Marketing Radio Logo Takes Gold Design Award
Port Clyde, Maine – Cushman Creative, a design agency specializing in health science marketing, was honored with a Gold Hermes Creative Award for a logo design branding Chris Conner’s Life Science Marketing Radio podcast. The podcast, which began in 2015, is dedicated to helping marketing leaders at life science brands better engage customers and share…
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Cushman Creative Wins Two AVA Digital Design Awards for Its Motion Graphics and New Podcast Supporting Trapelo.™
Port Clyde, Maine – Cushman Creative, a design agency specializing in health science marketing, today announced it earned a Platinum and Gold AVA Digital Award for excellence in digital creativity, branding, and strategy. The first award is a platinum for the agency’s “Trapelo Knows” video (below), created for client Intervention Insights. Cushman Creative’s work showcases…
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Brand Wars: Commercial Fishermen Winning Design Awards on the Water
Thinking “outside the shell” produces a distinctive, award-winning brand Any design agency along the Maine coast is bound to dabble in the fishing industry. And while Cushman Creative normally focuses on the Health Science industry, we’re proud to support our fishermen and fishing communities especially if it involves branding. Lobstering is one of the most…
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Custom Infographics Continue to Attract Recognition
Back in June we wrote about the value of custom infographics. We used our own Kelp-Beds blog to demonstrate how this strategy can win attention, business, and recognition. We must be doing something right. The custom graphics for Kelp-Beds recently earned a Gold Award from the MarCom Awards, one of the oldest, largest and most prestigious creative…
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