Brand Insights

Top Tweets from the BIO International Convention on Social Media and our Market

BIO International Convention offers key networking and partnering opportunities, and provides inspiration on all major trends affecting the biotech industry. Every year more attendees are embracing social media by sharing their thoughts from BIO on twitter. Here’s our pick of top tweets around social media and our market. Michelle Gallaher @biomelb Vic Minister for Technology…

Using Social Media to Speed Recruitment for Your Biomedical Group

By Karan Cushman

Social media can make recruiting much easier and more effective by enabling you to target you next employee, communicate you opportunity more extensively, and promote the culture and achievements of your biomedical organization openly. Hiring people can be an overwhelming and costly process for your biomedical group. Thankfully, social media is helping to facilitate this…

BIO International Celebrates 20 Years

By Karan Cushman

With over 125 sessions along 15 topic areas, BIO Chicago will offer some of the most compelling discussions about the challenges and business opportunities within the biotech industry. Celebrating its 20th anniversary, the global event for biotechnology will be held in Chicago April 22-25, 2013. This year’s BIO International Convention offers over 800 speakers throughout…

Web Typography Part 2: The Web Font Revolution

By Karan Cushman

Brands be free, but smart! No longer are website designers limited to the original web-safe fonts. And brands today are taking advantage of this new-found ability to be more distinct online.

Web Typography Part 1: The Original Web-Safe Fonts

By Karan Cushman

For years, the following web-safe fonts have remained the most reliable and consistent choices for legibility across all screens, devices and platforms.

Biotech Fundraising: Key Elements of a Successful Investor Development Program

By Karan Cushman

For any new biotech venture, attracting investors and securing early operating funds is critical. With the proper fundraising materials you can help your development team hit the ground running. In the biotech industry there is no shortage of breakthrough ideas and as competition for venture capital and grant dollars continues to grow, the more your…