Brand Insights
For Health Science Executives
Brand Insights
Inspiration to Help Your Biomedical Branding Team Stay On Track
Whether you are the brand leader or influencer, every now and then we all need reminders of why we do what we do and where we are taking our companies and brands. Here are a few quotes to help your biomedical branding and marketing teams refocus and stay inspired. “A brand is a set of…
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Biotech Branding: Getting Serious with Social Media
Help your biomedical group take the right steps towards creating a healthy social media plan. Technology may be moving faster than the speed of light but it doesn’t have to leave you behind. Here’s a guide to help your biomedical group get serious about creating a healthier social life in 2013. Why Is It Important…
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Competing Biomedical Research Groups Come Together to Face the Small but Significant Loss of Hurricane Sandy
The University of Pennsylvania and Cold Spring Harbor are helping restore one of the largest and most valuable genetically-altered rodent colonies in the U.S. The flooding on the basement level of 1st Avenue and 30th Street of the Smilow Research Center was a devastation for the New York University medical and research staff as thousands…
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Mobile Apps are Changing the Fundraising Landscape – Is Your Biomedical Brand Ready?
With more people using Smartphones and tablets, mobile apps are transforming the way health and biomedical brands are reaching investors. This year the number of users accessing the Internet from Smartphones and tablets will surpass those using computers, according to Physics.org. The impact this change has in the marketing landscape presents enormous opportunities for health…
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Strategies for Helping Your Biotech Branding Team Break Through Creative Blocks
Here are 5 top strategies to help your research, marketing and executive teams hurdle over those pesky creative blocks and keep your biotech brand growing strong. As a biomedical researcher, marketer or CEO, the constant pressure to be innovative can sometimes leave you feeling stranded. Luckily, while in my favorite coffee bookstore Rock City/Hello Hello…
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