Brand Insights
For Health Science Executives
Brand Insights
Part Two: Creating An Annual Appeal For Your Research Institution That Resonates With Donors
Here are a few tips for making your annual appeal stand out from all the others in your mailbox today. Keep The Flame Burning by Humanizing Your Appeal Standardized annual appeals often focus on “the ask” through lengthy text and dollar amounts which quickly become uninspiring. Keep the flame burning for your organization by humanizing…
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Part One: Creating An Annual Appeal For Your Research Institution That Resonates With Donors
Igniting a connecting with donors is key to the success of your research institution’s next annual appeal. Here are a few tips for how and when to reach out: Cultivate A Year-Round Donor Relationship Many organizations put a substantial focus on the annual appeal – as the ONE big ask of the year. While it…
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How Well Does Your Biotech Brand Identity Really Fit?
For the past six-months I’ve noticed my six-year-old daughter can’t leave the house without wearing her “jeggings”. For me, seeing her wear tight pants everyday is a little scary. For her, they are a natural fit and that is key to building a strong brand identity. Amongst all the colors, styles and options available right in…
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20 Marketing Tips to Help Your Biotech Brand Grow
Growing awareness and loyalty for your biotech brand means staying one step ahead of your audience and the competition. Here are 20 quick marketing tips to help you and your biotech brand keep momentum. Think Inside the Box Get inside the mind of your audience, your investors and researchers. Read what they read. Shop your…
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Top 15 Most Popular Healthcare Websites
Working to improve your website’s content strategy? The right links can make a big difference for your Biotech Brand. Here are the 15 most heavily traveled healthcare websites based on traffic from a global and national rank. 1. Yahoo! Health Medical dictionary, disease symptoms and treatments, resources for healthy living, and information on drugs and medicines. 21,500,000…
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Using Twitter to Expand Your Fundraising Goals
More organizations around the world are using Twitter for fundraising and collecting hundreds of thousands of dollars towards their campaigns. Here are a few hints for using Twitter to help spread awareness about your research and expand critical funding for your biotech brand. First, Why Twitter? It’s a tool that enables people to connect and…
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