Brand Insights
For Health Science Executives
Brand Insights
How Social Media Changed the Olympic Experience
Dubbed the “Twitter Olympics” or the “Social Media Games”, the London 2012 games welcomed a new era in the Olympic experience. One of the first things I do in the morning is check my social accounts for the news of the day. Learning that Michael Phelps won his 18th gold medal meant I would definitely…
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Top Marketing Quotes to Inspire Your Biotech Brand
Even the smartest brands need a little inspiration or reminder of what’s important – here are our favorite quotes from some of the most famous business minds. “Your premium brand had better be delivering something special, or it’s not going to get the business” – Warren Buffett “A brand for a company is like a…
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Tips for Building a Sustainable Biotech Brand
Your biotech brand is your company’s image to the world. Here are some tips for measuring your brand’s effectiveness and sustaining your reputation as a loyal and trustworthy biotech brand. For a brand to be successful it has to distinguishable – grabbing the attention and trust of your target audience. In today’s noisy, digital age,…
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Supercharging Your Biotech Brand’s Social Media Marketing
Quick tips for turning Facebook “fans” into loyal customers and advocates of your biotech brand. Corissa St. Laurent from Constant Contact recently gave a lecture on how to supercharge your marketing using Facebook. Here’s our thoughts and quick tips for how you can use this social tool to create more loyalty for your biotech brand.…
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Tips for Measuring Your Brand’s Social Media Health
Here are a few key performance indicators for measuring and optimizing the potential of your biotech brand’s social media efforts. Jacqueline Zenn from Social Logic has written a great article about how to evaluate your brand’s social media health. Below is our summary of the article and how your biotech brand can more effectively use…
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Selling Innovation the Steve Jobs’ Way
Whether it’s a pitch to potential investors, your sales or leadership team, here are a few tips from the late master presenter Steve Jobs to help sell your latest biotech brand innovation. Inform, educate and entertain – those should be the goals for every presenter and your next biotech brand pitch according to BusinessWeek.com columnist Carmine…
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