Brand Insights
For Health Science Executives
Brand Insights
Biotech Brand Managers: How to Do More of the Things You Love
As biotech brand managers we are constantly using our strategic vision to transform brands – what about our own? What if we applied some of our strategic thinking to our own lives to do more of what we love? What’s Your Vision? Just like a successful biotech brand, you can’t be all things to all…
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How Mobile Technology Is Improving Patient Health.
The healthcare industry is on the brink of a new era and as their systems evolve, biotech medical professionals around the world are using mobile devices to deliver greater patient care. Edna Boone from mHIMSS, a non-profit devoted to the improvement of health through technology wrote an article for Mashable.com. Here’s my summary of her…
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Rules for Responding to Investors, Researchers, and Consumers Online
Advice for leading social media conversations that build consumer loyalty and trust for you biotech brand. Sam Keninger from Medallia wrote an article on how to help employees boost brand loyalty through better social media management and avoid becoming response robotics. Below is my summary on how these tips can benefit your biotech brand. Be…
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Preparing Your Facebook Timeline Page For Greater Engagement
Now that Facebook is allowing brand pages to utilize the new timeline layout, take advantage of how timeline can tell more of your biotech brand story for greater engagement. Jim Belosic, CEO of ShortStack wrote a great article about how you can prepare your company’s Facebook page for the new timeline layout showing your history…
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Creating Powerful Trade Show Exhibits
For a more powerful presence at the BIO conference and beyond, create a personalized exhibit experience to enhance engagement and tell your biotech brand’s own unique story. According to Exhibitor magazine, 32% of companies who incorporate exhibit marketing into their promotional mix are increasing their budgets in 2012. On the other hand 25% are trimming…
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Creating Valuable Business Relationships For Your Biotech Brand
Foster engagement through each business interaction to develop lasting relationships that enrich your network and elevate your biotech brand. David Nour from Nour Group, Inc. is a thought leader on how to grow strategic relationships for your business. Below is a summary of his article from mashable.com and how it can help you make connections…
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