Brand Insights
For Health Science Executives
Brand Insights
Life Lessons from Steve Jobs Can Help Build Stronger Biotech Brands
Visionary Steve Jobs built Apple into the World’s Most Valuable Technology Brand, and despite his early death, he left behind a brilliant legacy of lessons that can help you develop an enduring Biotech Brand. Starting in his parents garage, Apple Computer co-founder and CEO Steve Jobs helped build the world’s most valuable company, yet, that…
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The #1 Rule of Engagement for Biotech Brands
Today, the most successful biotech brands are those that connect with consumer by creating meaningful interactions. The explosion in communication channels today can be overwhelming for both biotech consumers and brands. For biotech brands, as more opportunities to connect become available it’s more challenging to keep pace, gain attention and ultimately engage consumers. Once you…
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Strategies for Successful Fundraising
A successful fundraising campaign should begin with understanding you choices and include a clear communications strategy. Charlotte Laurent-Ottomane and De’Ann Weimer from nvestcom.com wrote an insightful article about fundraising strategies. Below is my summary of their most important tips for building a communications plan that is relevant to biotech companies. Raising capital is a necessity…
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How well is your Biotech Brand embracing the digital media landscape?
Technology may be changing the way we connect with brands, but the foundation of a solid brand remains the same. Six of America’s top publication designers spoke at the Abstract Conference, hosted by AIGA Maine, about how they are innovating brands like Martha Stewart Living and Newsweek by investing in new technology and taking their…
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In-house Biotech Branding Teams: Fresh Inspiration from the Creative Streets
Fresh beats from the HOW Design Conference to keep your biotech marketing team inspired. TEAMWORK: If we do not have respect from the people we work with/for we have nothing. – Joe Duffy. The more open you are to understanding others, the more effective your every action will be. – SeeYourImpact.org Stay humble. Life has a way…
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Writing Blog Posts with Greater Impact
By using the inverted pyramid style of writing, your blog will become more digestible and meaningful to your audience. Writing for web is much different than writing for print. Why? Simply put – web users don’t read… they scan. Your biotech blog is most likely geared towards investors or consumers, providing insight on specific products, services…
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