Brand Insights
For Health Science Executives
Brand Insights
How YouTube Can Help Expand your Business and Build Relationships
With over 3 billion views per day, YouTube can help increase you search results, drive traffic to other online media and make a greater impact on your target audience. Having a potential investor or consumer get to know, like, and trust your biotech brand before developing a relationship can make all the difference. Here are…
Read More
9 Top QR Code Uses to Help your Business Grow
Quick Response codes (QR codes) can be a great marketing vehicle to help investors and consumers find valuable information fast. Here are 9 uses of QR codes that are important to biotech companies: 1. Make First Impressions Last: Business Cards, Name Tags and More Share contact information instantly through a QR code on your business…
Read More
10 Tips for Biotech Companies on Facebook
Biotech companies are becoming more present on Facebook, yet there are some guidelines that can help make your biotech brand more successful on the social networking scene. Here are 10 Facebook tips that I hope you will find helpful: 1. Learn from Others Before You How are other biotech brands like you using social? If…
Read More
Why QR Codes are Important to Biotech Companies
Quick Response codes (QR codes) are great marketing tools for engaging consumers and investors in an instant, sharing limitless information and building your online community. How can you use them most effectively to grow your biotech business? Offer value that goes deeper than your website’s homepage. Scan a QR Code with any camera–enabled Smartphone and…
Read More
Ten Things Learned from the Branding Masters
Branding is not about creating a good logo or product name, it’s about developing a personality for your biotech brand that sets it apart from others in the industry. How distinct and meaningful is your biotech brand? After interviewing 20 branding masters, Debbie Millman of Sterling Brands, shared her research and excerpts from her latest…
Read More
Top Online Resources for Biotech Marketing Teams
Whether it’s networking, professional development or biotech industry news you seek, here’s a list of leading organizations and conferences to help you and your biotech marketing team stay inspired and ahead of the game. I’m often asked about marketing resources for biotech companies. There were very few online sources that has compiled this type information…
Read More