Brand Insights
For Health Science Executives
Brand Insights
Niche Marketing Within Your Website
What kind of first impression does your biotech company’s website create? Here are my thoughts and a summary from Page One Web Solutions, who wrote an insightful article about niche marketing that is very applicable to biotech brands: The niche market is your specific product that you are focusing on; therefore you need to remember…
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How to Decide Which Charities Your Business Should Support
Corporate social responsibility is becoming more important and by supporting certain charities, not only are you helping others immensely, it can also benefit your biotech brand by building stronger relationships with investors that may lead to larger financial gain. In a recent article, Architectural firm owner Michelle Cuthbert, provides some keen insights on how to…
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Your Biotech Brand’s Guide to Facebook
Your Facebook presence can help your biotech brand engage your target audience regularly, leading to a substantial amount of exposure. PR executive, Dana Zemack, in an article for Mashable.com, has provided an insightful guide on how to start your community building on Facebook. Here is our brief summary of the article relating to biotech companies.…
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13 Ways to Make Your Biotech Business Appealing to the Media
Your approach to attracting prospects for your company can be done simply through the process of building important relationships and getting connected. Patrick Garmore, in a recent article written for CopyBlogger.com, created a list of 109 ways to help make your business irresistible to the media – here is a sampling of some of the…
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Tips to Help Search Optimize Your Company Website
By creating a quality structured website, you can increase your search optimization significantly and drive prospective customers to your biotech brand’s site. Inc.com provides a great list of tips for SEO. Here’s my summary and how each relates to biotech branding. Selecting Targeting Keywords Recognize the search words that prospective clients and investors are using…
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Five reasons why biotech companies should embrace social media
Connecting your biotech company to social media can lead to great exposure, rich feedback and help sustain your growing business. After conducting a survey, Lab Manager Magazine found that lab managers have not been very involved with social media. When asked how often they use various outlets of social media, many admitted to never using…
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