VR gives marketers a new way to simplify the complexities of science When you think about virtual reality, you may think about video games or amusement park-type applications. Chances are you haven’t seen a lot of VR used to market life science companies. But thanks to growing interest and simple innovations like Google cardboard, VR…

Learn to create shareworthy content and raise the visibility of your Life Science Brand This ebook is part of our Smarter Life Science Branding series, and it includes everything you need to know to create a Life Science Infographic that gets shared over and over. Infographics are a highly effective marketing tool for building brand awareness,…

How to serve your customer’s immediate needs while still sharing your brand’s greater purpose If you are simply focused on the nuts and bolts of selling, you may be missing an opportunity to build a meaningful brand that will elevate you above the competition. Sharing your larger vision can set your Life Science company apart. Of…

Creating a meaningful tagline that distinguishes your life science brand from others in the category begins with brand positioning. Why You Need a Powerful Tagline It’s surprising how many life science companies do not have a distinguishing tagline, because creating an intelligent tagline is key to branding success. Taglines can inspire customers and potential customers while…