Brand Insights
For Health Science Executives
Brand Insights
The Business Case for Marketing Social Responsibility
Promoting your bioresearch brand’s corporate conscience can positively impact its bottom line. Vertex shows us how. Leadership Marketing Profile: Vertex Pharmaceuticals Vertex Pharmaceuticals has been a leader on Standard and Poor’s 500 since 2011, and its commitment to Corporate Social Responsibility has been a key element of the brand’s success. Occasionally, I highlight a Biopharma or…
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Marketing in the Shadows of Bioresearch Giants
5 reasons to stop competing and start connecting Those of us marketing Biomedical, Biopharma and Life Science organizations are understandably passionate about what we do, because we know firsthand the life-changing possibilities of our group’s research. Our passion can sometimes make us feel competitive with other organizations, and at other times we may even feel invisible…
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Do You Need a Marketing Consultant?
A marketing consultant can make your bioresearch brand stronger, whether you’re a life science company or a biomedical non-profit. Is your marketing driven by deadlines rather than strategy? Do you feel like you’re constantly scrambling to respond to the latest requests instead of sticking to a meaningful plan? Does it seem like you’re on a…
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Creating Value with Your Biomedical Nonprofit’s Donor Publications
4 marketing tips for communicating the importance of your research The goal of any print publication is to give donors a look inside of your Biomedical Nonprofit’s microscope, so they develop a passion for the research you do. The challenge is to balance the quantity of your communications with the quality. There are so many…
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Brand Equity Boosts Your Bioresearch Brand’s Value
Building brand equity can seem challenging in a deadline-driven world. There’s always an urgent campaign or product launch looming. While it’s tempting to solve short-term problems now and do strategy later, the most successful companies in bioresearch — or any other market — know the value of building their brands up front. Here are five ways this work pays you back: 1. Brand…
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Cushman Creative Receives Top Honors from Hermes Creative Awards for MDI Biological Laboratory
Cushman Creative, a design agency specializing in biomedical and life science marketing, was honored with two 2016 Hermes Creative Awards for its work with the MDI Biological Laboratory located in Bar Harbor, Maine. Cushman Creative took Gold for its 2014 Annual Report titled “Breaking Through” and was recognized with a Platinum Award—the organization’s top honor—for…
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