Brand Insights
For Health Science Executives
Brand Insights
Establishing a Strong Life Science Brand
What life science start-up brands need to establish their business Recently I had the pleasure of being interviewed by Chris Conner on the Life Science Marketing Radio podcast. We covered the basics of getting a life science brand up and running, even if you don’t have a product or customers yet. While we focused primarily on startups, we…
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Is Your Bioresearch Brand’s Website Open for Business?
Tips for making your website visitors feel like they belong Imagine that you are standing in front of two office doors. One has tinted glass that prevents you from looking inside and overly formal signs that speak to you like an outsider. The other door is made of clear glass. You can see the people…
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Bioresearch Branding That Works—Part 2: Knowing Your Brand Voice
Is your bioresearch brand sending the right message? When you start thinking outside the logo developing a “brand voice” can help you create a powerful competitive edge. That’s partly because it’s a standard marketing practice that helps you reach your audience more efficiently. It’s worth noting that many science-oriented organizations—from life science companies to biomedical non-profits—don’t manage their…
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Bioresearch Branding That Works—Part 1: Consistency
Get the most from your bioresearch brand by applying the same consistency you expect from your scientific work. Successful life science firms and biomedical non-profits understand this simple branding truth. So why do so many fall into the trap of making a big branding investment, only to become frustrated when their efforts don’t live up…
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4 Design Tips for Creating a Show-Stopping Scientific Poster
Making a great presentation poster that stands out from the rest isn’t rocket science. Follow these four easy design tips to create a poster that gets attention and communicates your research clearly. Posters are widely used as presentation aids in science and medical academia. They summarize information and scientific data concisely to help the researcher…
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Become a Life Science Market Leader Regardless of Your Budget
Even an underdog can dominate profitable life science niches. We recently discovered something surprising when researching buyers of life science products. Our survey found that end users aren’t that loyal to specific brands — even some of the best-known ones. While many people have “go-to” brands they use daily, they’re happy to switch if someone…
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