Your brand relays your institution’s image to the world. 

If you want to ensure the effectiveness of your brand and sustain your reputation as an industry leader, here are some things to consider:

How Interactive And Engaging is Your Biomedical Nonprofit?
Marketing like a leader is less about shouting what your institution has to offer and more about participating in conversations with those who share its mission. True brand engagement strengthens the investor and consumer experience. Smart brands are mastering engagement by becoming more interactive, and yes, social. A two-way conversation with potential investors, researchers or others offers an inside track for others to learn about your work in more meaningful and personal ways. For your Biomedical Nonprofit’s brand, this level of engagement can lead to longer-term relationships, market sustainability, and greater brand value overall.

How Contagious Is Your Institution’s Brand?
Your brand message should be valuable enough to your audience that, not only are they interested, they want to share it with others. Sure there is an innate level of brand value for Biomedical Nonprofits that are working to improve our health and the health of our planet. Beyond this greater purpose, your brand must focus on and communicate the one thing that makes a difference for your investors and researchers – and make it viral.

Paying It Forward for a Greater Purpose
Today, Biomedical Nonprofits look at the marketplace with a global vision. And hopefully, as a leader in the industry, you’ve positioned yourself and your institution as a valuable resource. What if you used that global vision to share more of what you believe is of value? In other words, pay it forward by sharing what and who you know. What resources do your researchers find valuable? Are they sharing their insights and ideas? In this day and age of content marketing, brands that provide added value are staying top of mind. Your generosity with resources and information will ensure your institution is seen as a thought leader.

Can Your Biomedical Nonprofit Afford Not to Be Social?
The power of the consumer is stronger than ever. Newsletters, blogs, Facebook, Twitter—almost any platform for sharing opinions enables your audience to be brand stewards. By engaging with them and taking an active, social role in building consumer confidence, you demonstrate that you care. Today, basic marketing must also be social marketing. Being a marketing leader means engaging your audience and continuing to respond to their specific needs as they evolve. If you’re continually striving to serve your brand purpose and audience well, sharing that emerging story with the world should be exhilarating, not frightening.

3 Quick Ways to Monitor Feedback:

• Conduct a random satisfaction survey via phone or email by asking donors or potential donors about how they view your brand.
  • Review comments and monitor online networking sites to see what customers are saying about your Biomedical Nonprofit.
  • Trackur.com is an online monitoring tool to help track what is being said about your company online. It scans millions of websites, news, blogs, video, forums etc., allowing you to monitor content about your institution if it matches the keywords you place in.

This post was inspired by Michael Hyatt, author of the book  Platform: Get Noticed in a Noisy World, who also wrote an insightful article about how to monitor your brand’s effectiveness.

Click here to read the complete article: 5 Ways to Monitor your Brand’s Effectiveness.