Branding
Web Typography Part 2: The Web Font Revolution
Brands be free, but smart! No longer are website designers limited to the original web-safe fonts. And brands today are taking advantage of this new-found ability to be more distinct online.
Read MoreWeb Typography Part 1: The Original Web-Safe Fonts
For years, the following web-safe fonts have remained the most reliable and consistent choices for legibility across all screens, devices and platforms.
Read MoreInspiration to Help Your Biomedical Branding Team Stay On Track
Whether you are the brand leader or influencer, every now and then we all need reminders of why we do what we do and where we are taking our companies and brands. Here are a few quotes to help your biomedical branding and marketing teams refocus and stay inspired. “A brand is a set of…
Read MoreInfographic: Surprising Online Marketing Statistics for your Biomedical Group to Consider
Biotech Branding: Getting Serious with Social Media
Help your biomedical group take the right steps towards creating a healthy social media plan. Technology may be moving faster than the speed of light but it doesn’t have to leave you behind. Here’s a guide to help your biomedical group get serious about creating a healthier social life in 2013. Why Is It Important…
Read MoreMobile Apps are Changing the Fundraising Landscape – Is Your Biomedical Brand Ready?
With more people using Smartphones and tablets, mobile apps are transforming the way health and biomedical brands are reaching investors. This year the number of users accessing the Internet from Smartphones and tablets will surpass those using computers, according to Physics.org. The impact this change has in the marketing landscape presents enormous opportunities for health…
Read MoreStrategies for Helping Your Biotech Branding Team Break Through Creative Blocks
Here are 5 top strategies to help your research, marketing and executive teams hurdle over those pesky creative blocks and keep your biotech brand growing strong. As a biomedical researcher, marketer or CEO, the constant pressure to be innovative can sometimes leave you feeling stranded. Luckily, while in my favorite coffee bookstore Rock City/Hello Hello…
Read MorePart Two: Creating An Annual Appeal For Your Research Institution That Resonates With Donors
Here are a few tips for making your annual appeal stand out from all the others in your mailbox today. Keep The Flame Burning by Humanizing Your Appeal Standardized annual appeals often focus on “the ask” through lengthy text and dollar amounts which quickly become uninspiring. Keep the flame burning for your organization by humanizing…
Read MoreHow Well Does Your Biotech Brand Identity Really Fit?
For the past six-months I’ve noticed my six-year-old daughter can’t leave the house without wearing her “jeggings”. For me, seeing her wear tight pants everyday is a little scary. For her, they are a natural fit and that is key to building a strong brand identity. Amongst all the colors, styles and options available right in…
Read MoreTop Marketing Quotes to Inspire Your Biotech Brand
Even the smartest brands need a little inspiration or reminder of what’s important – here are our favorite quotes from some of the most famous business minds. “Your premium brand had better be delivering something special, or it’s not going to get the business” – Warren Buffett “A brand for a company is like a…
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