Biotech Branding: Getting Serious with Social Media

Help your biomedical group take the right steps towards creating a healthy social media plan.  Technology may be moving faster than the speed of light but it doesn’t have to leave you behind. Here’s a guide to help your biomedical group get serious about creating a healthier social life in 2013. Why Is It Important…

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How Well Does Your Biotech Brand Identity Really Fit?

For the past six-months I’ve noticed my six-year-old daughter can’t leave the house without wearing her “jeggings”. For me, seeing her wear tight pants everyday is a little scary. For her, they are a natural fit and that is key to building a strong brand identity. Amongst all the colors, styles and options available right in…

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Top Marketing Quotes to Inspire Your Biotech Brand

Even the smartest brands need a little inspiration or reminder of what’s important – here are our favorite quotes from some of the most famous business minds. “Your premium brand had better be delivering something special, or it’s not going to get the business” – Warren Buffett “A brand for a company is like a…

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