Branding
Tips for Building a Sustainable Biotech Brand
Your biotech brand is your company’s image to the world. Here are some tips for measuring your brand’s effectiveness and sustaining your reputation as a loyal and trustworthy biotech brand. For a brand to be successful it has to distinguishable – grabbing the attention and trust of your target audience. In today’s noisy, digital age,…
Read MoreSelling Innovation the Steve Jobs’ Way
Whether it’s a pitch to potential investors, your sales or leadership team, here are a few tips from the late master presenter Steve Jobs to help sell your latest biotech brand innovation. Inform, educate and entertain – those should be the goals for every presenter and your next biotech brand pitch according to BusinessWeek.com columnist Carmine…
Read MoreBiotech Brand Managers: How to Do More of the Things You Love
As biotech brand managers we are constantly using our strategic vision to transform brands – what about our own? What if we applied some of our strategic thinking to our own lives to do more of what we love? What’s Your Vision? Just like a successful biotech brand, you can’t be all things to all…
Read MoreCreating Powerful Trade Show Exhibits
For a more powerful presence at the BIO conference and beyond, create a personalized exhibit experience to enhance engagement and tell your biotech brand’s own unique story. According to Exhibitor magazine, 32% of companies who incorporate exhibit marketing into their promotional mix are increasing their budgets in 2012. On the other hand 25% are trimming…
Read MoreAn Intelligent Tagline is Key to Your Biotech Branding Success
Develop an intelligent tagline that captivates your audience and distinguishes your biotech business from others and you are on your way to creating an enduring biotech brand. “Just Do It.” “Think Different.” Take a look around, it’s easy to spot mainstream mega brands that have mastered this core element of brand building – an intelligent…
Read MoreAdd Valuable Content to your Website Regularly for Lead Generation
Keep your website fresh with new and valuable content and your biotech brand will reap the rewards in lead generation from qualified prospects. New and relevant web content is key in generating leads today. And while a blog is one of the easiest and most effective ways to publish rich content regularly, there are other…
Read More5 Tips for Creating eMail Campaigns that Capture and Keep Their Attention
With only seconds to engage your reader’s swift attention, your next email campaign should be simple, direct and valuable to your assiduous biotech audience. In 2012, the average person will receive 75 emails a day, leaving you just few seconds to earn your subscriber’s attention. Whether they are entrenched in research or the business side…
Read MoreLife Lessons from Steve Jobs Can Help Build Stronger Biotech Brands
Visionary Steve Jobs built Apple into the World’s Most Valuable Technology Brand, and despite his early death, he left behind a brilliant legacy of lessons that can help you develop an enduring Biotech Brand. Starting in his parents garage, Apple Computer co-founder and CEO Steve Jobs helped build the world’s most valuable company, yet, that…
Read MoreThe #1 Rule of Engagement for Biotech Brands
Today, the most successful biotech brands are those that connect with consumer by creating meaningful interactions. The explosion in communication channels today can be overwhelming for both biotech consumers and brands. For biotech brands, as more opportunities to connect become available it’s more challenging to keep pace, gain attention and ultimately engage consumers. Once you…
Read MoreHow well is your Biotech Brand embracing the digital media landscape?
Technology may be changing the way we connect with brands, but the foundation of a solid brand remains the same. Six of America’s top publication designers spoke at the Abstract Conference, hosted by AIGA Maine, about how they are innovating brands like Martha Stewart Living and Newsweek by investing in new technology and taking their…
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