How YouTube Can Help Expand your Business and Build Relationships

With over 3 billion views per day, YouTube can help increase you search results, drive traffic to other online media and make a greater impact on your target audience. Having a potential investor or consumer get to know, like, and trust your biotech brand before developing a relationship can make all the difference. Here are…

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Ten Things Learned from the Branding Masters

Branding is not about creating a good logo or product name, it’s about developing a personality for your biotech brand that sets it apart from others in the industry. How distinct and meaningful is your biotech brand? After interviewing 20 branding masters, Debbie Millman of Sterling Brands, shared her research and excerpts from her latest…

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Top Online Resources for Biotech Marketing Teams

Whether it’s networking, professional development or biotech industry news you seek, here’s a list of leading organizations and conferences to help you and your biotech marketing team stay inspired and ahead of the game.  I’m often asked about marketing resources for biotech companies. There were very few online sources that has compiled this type information…

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5 Tips for Maintaining Your Branding System

An effective brand system supports your biotech company by maintaining a specific connection and balance to the market and social relations. Many companies have clear and powerful branding tools, yet these can be lost when a company increases in size or expands worldwide.  Make sure that your branding materials are a strong and coherent reflection…

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4 Great Ways to Place Your Printed Publication Online

Make sure your biotech company’s newsletter, annual report, or magazine is taking advantage of the opportunities online, as well as catching the attention you deserve. Many healthcare magazines these days are being placed online. And those biomedical organizations that are following suit are gaining wide-spread exposure from online audiences. As a result they enjoy higher…

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Can Your Biomedical Company Logo Help You Succeed?

When your logo represents your biotech business appropriately, you’ll gain the credibility and brand recognition you deserve. Biotech Marketing Today wrote an insightful article on the subject. Here’s my summary and additional thoughts. Your biotech company logo is the most recognizable aspect of your brand. Yet, 50% of businesses worldwide are unsuccessful within their first…

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Your Biotech Brand’s Guide to Facebook

Your Facebook presence can help your biotech brand engage your target audience regularly, leading to a substantial amount of exposure. PR executive, Dana Zemack, in an article for Mashable.com, has provided an insightful guide on how to start your community building on Facebook. Here is our brief summary of the article relating to biotech companies.…

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Five Reasons Why eBlasts are the Vehicle of Choice for Biotech Branding

One of the most efficient and effective strategies for cultivating customer or investor relationships and increasing biotech brand loyalty is the online newsletter, or eBlast as we call them. When consumers and investors stay connected to a biotech brand, retention increases drastically. As little as a 5% increase can impact net profits by 20%. New…

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What Are Investors Looking For in Annual Reports?

More than an obligatory performance review, your annual report is a vital opportunity to build brand loyalty for your biotech company. Yes, even in the investment world brand loyalty exists, say friends at Goldman Sachs. Is your annual report delivering more than just numbers on a page? The Two Things Investors Want Most From Your…

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