Branding
In-house Biotech Branding Teams: Fresh Inspiration from the Creative Streets
Fresh beats from the HOW Design Conference to keep your biotech marketing team inspired. TEAMWORK: If we do not have respect from the people we work with/for we have nothing. – Joe Duffy. The more open you are to understanding others, the more effective your every action will be. – SeeYourImpact.org Stay humble. Life has a way…
Read MoreHow YouTube Can Help Expand your Business and Build Relationships
With over 3 billion views per day, YouTube can help increase you search results, drive traffic to other online media and make a greater impact on your target audience. Having a potential investor or consumer get to know, like, and trust your biotech brand before developing a relationship can make all the difference. Here are…
Read MoreTen Things Learned from the Branding Masters
Branding is not about creating a good logo or product name, it’s about developing a personality for your biotech brand that sets it apart from others in the industry. How distinct and meaningful is your biotech brand? After interviewing 20 branding masters, Debbie Millman of Sterling Brands, shared her research and excerpts from her latest…
Read MoreTop Online Resources for Biotech Marketing Teams
Whether it’s networking, professional development or biotech industry news you seek, here’s a list of leading organizations and conferences to help you and your biotech marketing team stay inspired and ahead of the game. I’m often asked about marketing resources for biotech companies. There were very few online sources that has compiled this type information…
Read More5 Tips for Maintaining Your Branding System
An effective brand system supports your biotech company by maintaining a specific connection and balance to the market and social relations. Many companies have clear and powerful branding tools, yet these can be lost when a company increases in size or expands worldwide. Make sure that your branding materials are a strong and coherent reflection…
Read More4 Great Ways to Place Your Printed Publication Online
Make sure your biotech company’s newsletter, annual report, or magazine is taking advantage of the opportunities online, as well as catching the attention you deserve. Many healthcare magazines these days are being placed online. And those biomedical organizations that are following suit are gaining wide-spread exposure from online audiences. As a result they enjoy higher…
Read MoreCan Your Biomedical Company Logo Help You Succeed?
When your logo represents your biotech business appropriately, you’ll gain the credibility and brand recognition you deserve. Biotech Marketing Today wrote an insightful article on the subject. Here’s my summary and additional thoughts. Your biotech company logo is the most recognizable aspect of your brand. Yet, 50% of businesses worldwide are unsuccessful within their first…
Read MoreYour Biotech Brand’s Guide to Facebook
Your Facebook presence can help your biotech brand engage your target audience regularly, leading to a substantial amount of exposure. PR executive, Dana Zemack, in an article for Mashable.com, has provided an insightful guide on how to start your community building on Facebook. Here is our brief summary of the article relating to biotech companies.…
Read MoreFive Reasons Why eBlasts are the Vehicle of Choice for Biotech Branding
One of the most efficient and effective strategies for cultivating customer or investor relationships and increasing biotech brand loyalty is the online newsletter, or eBlast as we call them. When consumers and investors stay connected to a biotech brand, retention increases drastically. As little as a 5% increase can impact net profits by 20%. New…
Read MoreWhat Are Investors Looking For in Annual Reports?
More than an obligatory performance review, your annual report is a vital opportunity to build brand loyalty for your biotech company. Yes, even in the investment world brand loyalty exists, say friends at Goldman Sachs. Is your annual report delivering more than just numbers on a page? The Two Things Investors Want Most From Your…
Read More