Corporate Communications
Creating Valuable Business Relationships For Your Biotech Brand
Foster engagement through each business interaction to develop lasting relationships that enrich your network and elevate your biotech brand. David Nour from Nour Group, Inc. is a thought leader on how to grow strategic relationships for your business. Below is a summary of his article from mashable.com and how it can help you make connections…
Read MoreAdd Valuable Content to your Website Regularly for Lead Generation
Keep your website fresh with new and valuable content and your biotech brand will reap the rewards in lead generation from qualified prospects. New and relevant web content is key in generating leads today. And while a blog is one of the easiest and most effective ways to publish rich content regularly, there are other…
Read MoreNetwork On The Go Through LinkedIn’s Mobile Site
Meeting the needs of biotech professionals on the go, LinkedIn has redesigned their mobile experience to make it faster to network with researchers, investors and consumers alike. Each day more people are using social media professionally and from their mobile devices. Mashable’s Alex Fitzpatrick wrote an article with helpful advice for using LinkedIn’s mobile site…
Read MoreTop Online Resources for Biotech Marketing Teams
Whether it’s networking, professional development or biotech industry news you seek, here’s a list of leading organizations and conferences to help you and your biotech marketing team stay inspired and ahead of the game. I’m often asked about marketing resources for biotech companies. There were very few online sources that has compiled this type information…
Read More4 Tips for Using Social Media for Recruitment
Taking advantage of social media for recruitment can be beneficial to your biotech company by conveying your message quickly and effectively, as well as for targeting a specific audience. It can be a very overwhelming process hiring new employees for your biotech company. The timing and finances are always factors in determining when and where…
Read MoreCan Your Biomedical Company Logo Help You Succeed?
When your logo represents your biotech business appropriately, you’ll gain the credibility and brand recognition you deserve. Biotech Marketing Today wrote an insightful article on the subject. Here’s my summary and additional thoughts. Your biotech company logo is the most recognizable aspect of your brand. Yet, 50% of businesses worldwide are unsuccessful within their first…
Read MoreHow to Decide Which Charities Your Business Should Support
Corporate social responsibility is becoming more important and by supporting certain charities, not only are you helping others immensely, it can also benefit your biotech brand by building stronger relationships with investors that may lead to larger financial gain. In a recent article, Architectural firm owner Michelle Cuthbert, provides some keen insights on how to…
Read More13 Ways to Make Your Biotech Business Appealing to the Media
Your approach to attracting prospects for your company can be done simply through the process of building important relationships and getting connected. Patrick Garmore, in a recent article written for CopyBlogger.com, created a list of 109 ways to help make your business irresistible to the media – here is a sampling of some of the…
Read MoreWhat Are Investors Looking For in Annual Reports?
More than an obligatory performance review, your annual report is a vital opportunity to build brand loyalty for your biotech company. Yes, even in the investment world brand loyalty exists, say friends at Goldman Sachs. Is your annual report delivering more than just numbers on a page? The Two Things Investors Want Most From Your…
Read MoreIs Your Website Market Smart?
Here’s some quick advice for determining if your biotech brand’s website is market smart. Successful biotech brands foster emotional connections with their audience. And although the interface between your website and a potential investor or an existing consumer is a computer screen, it’s still an opportunity to make a personal connection with those in your…
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