How well does your Biomedical Nonprofit’s Brand Identity fit?

7 ways Leadership Marketing can ensure that your brand identity resonates. Though the first chill of fall has barely hit the air, I’ve already felt the need to reevaluate my wardrobe for the cold months ahead. Finding pieces I’ve never worn at the back of my closet got me thinking about how you can be…

Read More

Measuring The Success of Your Biomedical Nonprofit’s Brand

2 Leadership Marketing Questions That Reveal How Well You Are Connecting. You can’t always measure the effectiveness of your marketing efforts with a number or a percentage. Sometimes, asking the right people the right questions about their experience with your Biomedical Nonprofit’s brand can tell you a lot more about how well you are reaching…

Read More

Kelp-Beds Q & A: Are eNewsletters as Effective as Print?

This week, I’m answering a question from a Kelp-Beds reader: Do you think eNewsletters are as effective for Biomedical Nonprofits as printed newsletters or quarterly/bi-annual magazines? eNewletters are inexpensive to produce and easier to disseminate than printed donor communications, so I’m sure a lot of Biomedical Nonprofits may be wondering if they should make the switch.…

Read More

Part Two: Creating an Annual Appeal for Your Biomedical Nonprofit

7 Leadership Marketing tactics that will help ensure your appeal connects with donors. You can make sure your Biomedical Nonprofit’s Annual Appeal stands out from all the others by focusing more on your brand’s expertise, industry leadership, and commitment to the greater good. Here’s how: Keep The Flame Burning By Humanizing Your Appeal Standardized Annual…

Read More

Part One: Creating an Annual Appeal for Your Biomedical Nonprofit

6 Leadership Marketing insights that will help ensure your message resonates with donors. Igniting a connection with donors is key to the success of your research institution’s next Annual Appeal. Using marketing tactics that show leadership and highlight your Biomedical Nonprofit’s commitment to the greater good will help strengthen your message and invite more meaningful engagement…

Read More

Using Adobe Voice to Share the Story of Your Biomedical Nonprofit

3 Reasons Adobe Voice can be a Powerful Leadership Marketing Tool. Leadership Marketing means sharing your Biomedical Nonprofit’s expertise and/or mission with a broad audience. These days, that often means online. While some larger institutions can create big budget videos to engage Internet audiences, most Biomedical Nonprofits don’t have the resources to follow suit. Now…

Read More

3 Creative Ways Biomedical Nonprofits Can Turn Passive Interest into Public Support

3 Leadership Marketing Strategies to Help Your Biomedical Nonprofit Gain Public Trust Biomedical Nonprofits are regularly challenged to translate their scientific missions into something the general public—and potential donors—can understand. Hosting community activities, lectures and other educational events can help demystify your institution’s work and turn passive interest into active support. To inspire you, here are 3 marketing…

Read More

8 Ways to Get Serious With Social Media

You can create all of the thought-leading content that you want, but it won’t be effective if you don’t have a plan for distribution. Social Media is hands down the most efficient way to disseminate information to interested audiences. That’s why it’s time to take the steps towards creating a healthy social media plan. Bring…

Read More

4 Reasons Biomedical Nonprofits Might Need to Evolve Their Brands

And why marketing leaders should learn to embrace those changes. The world around us is constantly evolving. The economy shifts. Competitors leave and enter the marketplace. Political views go in and out of fashion. Biomedical Nonprofits that stay aware of and open to such changes are more likely to thrive. But, how can you ensure…

Read More