Corporate Communications Archives - Page 7 of 10

Can Pinterest Help Grow Your Biomedical Nonprofit?

5 ways visual marketing can help you communicate like a leader. As a virtual pin board of your favorite images and videos, Pinterest enables your biomedical nonprofit to share and highlight stories that inspire and encourage a loyal following. Many think of Pinterest as a place to pin ideas for weddings and home décor, but…

5 Ways Leadership Marketing Can Humanize Your Biomedical Nonprofit

Make your institution more relevant to donors and investors by showing how it impacts their lives. Biomedical institutions often struggle with putting a human touch to what they do, because they aren’t on the frontlines of medical care like hospitals or doctors. They need to work harder to connect with the people who may benefit…

Overcoming Social Media Marketing Challenges for Biomedical Nonprofits

4 questions development and marketing directors should ask about their social media strategy. Biomedical nonprofits face unique challenges when it comes to using Social Media effectively. Asking 4 questions about your Social Media strategy can help you isolate some of those challenges and focus on implementing Leadership Marketing solutions: How can we help senior management…

Gain Allies for your Biomedical Nonprofit with Leadership Marketing

3 ways sharing innovations can create unexpected partnerships. If there’s one thing that every biomedical Development Director should focus on, it is developing his or her nonprofit’s reputation as a thought leader. By sharing innovations and expertise, nonprofits can make new and valuable connections with scientific peers and win support in ways they never imagined.…

Online thought-leadership can attract donors to your biomedical nonprofit

4 marketing tactics for turning social networks into support networks. Creating an effective social media strategy can be challenging for biomedical nonprofits that need to engage with several audiences in different ways. Focusing on Leadership Marketing tactics can help you stay on target and provide a benchmark for success. When you regularly share innovative ideas…

How Biomedical Marketing Leaders Can Get on the Fast Track to Simplification

3 tactics for strengthening your nonprofit’s messaging and design. Digitization has created a dramatic shift in the way information is shared. Consumers can now access unlimited information with the push of a few buttons, but they are also increasingly targeted by advertisements at every turn. This constant flurry of information is leaving many consumers feeling…

Simplification is a Top Trend for Thought Leaders

3 reasons biomedical nonprofits should live by the marketing rule: “less is more”. The most innovative marketers are realizing that audiences crave simplified campaigns and messages that are more visual and direct. This intensifying trend is shaping up to be an enduring movement and holds true at every touch point with consumers, especially in digital…

10 Ways to Ensure Your Biomedical Website is a Content Marketing Machine

Content marketing will be bigger than ever in 2014, so we’ve pulled together 10 content ideas to help ensure your institutional website is a robust marketing machine. Today’s Mad Men know that mass marketing through traditional channels like TV and radio isn’t enough. And for brands that need to reach very specific audiences, this new…

Seven Steps to Rolling Out Your New Biomedical Brand Successfully

Empower your team to “live your new brand” so that the investment you make truly pays off. When we talk about “rebranding” we naturally think of a developing a new logo, tagline or mission statement. While these items certainly help lay the foundation, it’s ultimately the experience your donors, research partners, and customers have with…