Corporate Communications
Strategies for Helping Your Biotech Branding Team Break Through Creative Blocks
Here are 5 top strategies to help your research, marketing and executive teams hurdle over those pesky creative blocks and keep your biotech brand growing strong. As a biomedical researcher, marketer or CEO, the constant pressure to be innovative can sometimes leave you feeling stranded. Luckily, while in my favorite coffee bookstore Rock City/Hello Hello…
Read MorePart Two: Creating An Annual Appeal For Your Research Institution That Resonates With Donors
Here are a few tips for making your annual appeal stand out from all the others in your mailbox today. Keep The Flame Burning by Humanizing Your Appeal Standardized annual appeals often focus on “the ask” through lengthy text and dollar amounts which quickly become uninspiring. Keep the flame burning for your organization by humanizing…
Read MorePart One: Creating An Annual Appeal For Your Research Institution That Resonates With Donors
Igniting a connecting with donors is key to the success of your research institution’s next annual appeal. Here are a few tips for how and when to reach out: Cultivate A Year-Round Donor Relationship Many organizations put a substantial focus on the annual appeal – as the ONE big ask of the year. While it…
Read More20 Marketing Tips to Help Your Biotech Brand Grow
Growing awareness and loyalty for your biotech brand means staying one step ahead of your audience and the competition. Here are 20 quick marketing tips to help you and your biotech brand keep momentum. Think Inside the Box Get inside the mind of your audience, your investors and researchers. Read what they read. Shop your…
Read MoreHow Social Media Changed the Olympic Experience
Dubbed the “Twitter Olympics” or the “Social Media Games”, the London 2012 games welcomed a new era in the Olympic experience. One of the first things I do in the morning is check my social accounts for the news of the day. Learning that Michael Phelps won his 18th gold medal meant I would definitely…
Read MoreTop Marketing Quotes to Inspire Your Biotech Brand
Even the smartest brands need a little inspiration or reminder of what’s important – here are our favorite quotes from some of the most famous business minds. “Your premium brand had better be delivering something special, or it’s not going to get the business” – Warren Buffett “A brand for a company is like a…
Read MoreBiotech Brand Managers: How to Do More of the Things You Love
As biotech brand managers we are constantly using our strategic vision to transform brands – what about our own? What if we applied some of our strategic thinking to our own lives to do more of what we love? What’s Your Vision? Just like a successful biotech brand, you can’t be all things to all…
Read MoreHow Mobile Technology Is Improving Patient Health.
The healthcare industry is on the brink of a new era and as their systems evolve, biotech medical professionals around the world are using mobile devices to deliver greater patient care. Edna Boone from mHIMSS, a non-profit devoted to the improvement of health through technology wrote an article for Mashable.com. Here’s my summary of her…
Read MoreRules for Responding to Investors, Researchers, and Consumers Online
Advice for leading social media conversations that build consumer loyalty and trust for you biotech brand. Sam Keninger from Medallia wrote an article on how to help employees boost brand loyalty through better social media management and avoid becoming response robotics. Below is my summary on how these tips can benefit your biotech brand. Be…
Read MoreCreating Powerful Trade Show Exhibits
For a more powerful presence at the BIO conference and beyond, create a personalized exhibit experience to enhance engagement and tell your biotech brand’s own unique story. According to Exhibitor magazine, 32% of companies who incorporate exhibit marketing into their promotional mix are increasing their budgets in 2012. On the other hand 25% are trimming…
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