Investor Relations Archives - Page 4 of 8

Kelp-Beds Q & A: Are eNewsletters as Effective as Print?

This week, I’m answering a question from a Kelp-Beds reader: Do you think eNewsletters are as effective for Biomedical Nonprofits as printed newsletters or quarterly/bi-annual magazines? eNewletters are inexpensive to produce and easier to disseminate than printed donor communications, so I’m sure a lot of Biomedical Nonprofits may be wondering if they should make the switch.…

Part Two: Creating an Annual Appeal for Your Biomedical Nonprofit

7 Leadership Marketing tactics that will help ensure your appeal connects with donors. You can make sure your Biomedical Nonprofit’s Annual Appeal stands out from all the others by focusing more on your brand’s expertise, industry leadership, and commitment to the greater good. Here’s how: Keep The Flame Burning By Humanizing Your Appeal Standardized Annual…

Part One: Creating an Annual Appeal for Your Biomedical Nonprofit

6 Leadership Marketing insights that will help ensure your message resonates with donors. Igniting a connection with donors is key to the success of your research institution’s next Annual Appeal. Using marketing tactics that show leadership and highlight your Biomedical Nonprofit’s commitment to the greater good will help strengthen your message and invite more meaningful engagement…

Using Adobe Voice to Share the Story of Your Biomedical Nonprofit

3 Reasons Adobe Voice can be a Powerful Leadership Marketing Tool. Leadership Marketing means sharing your Biomedical Nonprofit’s expertise and/or mission with a broad audience. These days, that often means online. While some larger institutions can create big budget videos to engage Internet audiences, most Biomedical Nonprofits don’t have the resources to follow suit. Now…

10 Ways to Ensure Your Biomedical Nonprofit’s Website is a Leadership Marketing Machine

Creating valuable content to earn trust and build brand loyalty. We’ve talked a lot about how biomedical nonprofits can show thought leadership by sharing quality content, so we’ve pulled together 10 content ideas to help ensure your institutional website is a robust marketing machine. Brands that publish valuable content regularly online (i.e. content marketing) to…

3 Creative Ways Biomedical Nonprofits Can Turn Passive Interest into Public Support

3 Leadership Marketing Strategies to Help Your Biomedical Nonprofit Gain Public Trust Biomedical Nonprofits are regularly challenged to translate their scientific missions into something the general public—and potential donors—can understand. Hosting community activities, lectures and other educational events can help demystify your institution’s work and turn passive interest into active support. To inspire you, here are 3 marketing…

8 Ways to Get Serious With Social Media

You can create all of the thought-leading content that you want, but it won’t be effective if you don’t have a plan for distribution. Social Media is hands down the most efficient way to disseminate information to interested audiences. That’s why it’s time to take the steps towards creating a healthy social media plan. Bring…

4 Reasons Biomedical Nonprofits Might Need to Evolve Their Brands

And why marketing leaders should learn to embrace those changes. The world around us is constantly evolving. The economy shifts. Competitors leave and enter the marketplace. Political views go in and out of fashion. Biomedical Nonprofits that stay aware of and open to such changes are more likely to thrive. But, how can you ensure…

Are Infographics an Effective Leadership Marketing Tool?

Surprising statistics for biomedical nonprofits to consider. Infographics provide a visual representation of complex processes or concepts, which make them a highly effective marketing tool for biomedical institutions. Infographics attract attention through visual appeal, and they facilitate understanding with simplicity. Infographics can also help establish thought leadership for a biomedical nonprofits by allowing institutions to easily…

Win More Loyal Support: Building Relationships vs. Raising Funds

6 ways your Biomedical Nonprofit can gain supporters with Leadership Marketing. If your Biomedical Nonprofit is too focused on gaining new donors, it may be missing opportunities to create long-lasting relationships. Here are 6 Leadership Marketing tactics you can use to start conversations, foster ongoing dialogue, and win more loyal supporters. Stop Pitching, and Start…