Investor Relations
Biotech Fundraising: Key Elements of a Successful Investor Development Program
For any new biotech venture, attracting investors and securing early operating funds is critical. With the proper fundraising materials you can help your development team hit the ground running. In the biotech industry there is no shortage of breakthrough ideas and as competition for venture capital and grant dollars continues to grow, the more your…
Read MoreInspiration to Help Your Biomedical Branding Team Stay On Track
Whether you are the brand leader or influencer, every now and then we all need reminders of why we do what we do and where we are taking our companies and brands. Here are a few quotes to help your biomedical branding and marketing teams refocus and stay inspired. “A brand is a set of…
Read MoreInfographic: Surprising Online Marketing Statistics for your Biomedical Group to Consider
Part Two: Creating An Annual Appeal For Your Research Institution That Resonates With Donors
Here are a few tips for making your annual appeal stand out from all the others in your mailbox today. Keep The Flame Burning by Humanizing Your Appeal Standardized annual appeals often focus on “the ask” through lengthy text and dollar amounts which quickly become uninspiring. Keep the flame burning for your organization by humanizing…
Read MorePart One: Creating An Annual Appeal For Your Research Institution That Resonates With Donors
Igniting a connecting with donors is key to the success of your research institution’s next annual appeal. Here are a few tips for how and when to reach out: Cultivate A Year-Round Donor Relationship Many organizations put a substantial focus on the annual appeal – as the ONE big ask of the year. While it…
Read More20 Marketing Tips to Help Your Biotech Brand Grow
Growing awareness and loyalty for your biotech brand means staying one step ahead of your audience and the competition. Here are 20 quick marketing tips to help you and your biotech brand keep momentum. Think Inside the Box Get inside the mind of your audience, your investors and researchers. Read what they read. Shop your…
Read MoreUsing Twitter to Expand Your Fundraising Goals
More organizations around the world are using Twitter for fundraising and collecting hundreds of thousands of dollars towards their campaigns. Here are a few hints for using Twitter to help spread awareness about your research and expand critical funding for your biotech brand. First, Why Twitter? It’s a tool that enables people to connect and…
Read MoreTips for Building a Sustainable Biotech Brand
Your biotech brand is your company’s image to the world. Here are some tips for measuring your brand’s effectiveness and sustaining your reputation as a loyal and trustworthy biotech brand. For a brand to be successful it has to distinguishable – grabbing the attention and trust of your target audience. In today’s noisy, digital age,…
Read MoreSupercharging Your Biotech Brand’s Social Media Marketing
Quick tips for turning Facebook “fans” into loyal customers and advocates of your biotech brand. Corissa St. Laurent from Constant Contact recently gave a lecture on how to supercharge your marketing using Facebook. Here’s our thoughts and quick tips for how you can use this social tool to create more loyalty for your biotech brand.…
Read MoreSelling Innovation the Steve Jobs’ Way
Whether it’s a pitch to potential investors, your sales or leadership team, here are a few tips from the late master presenter Steve Jobs to help sell your latest biotech brand innovation. Inform, educate and entertain – those should be the goals for every presenter and your next biotech brand pitch according to BusinessWeek.com columnist Carmine…
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