Marketing
Add Valuable Content to your Website Regularly for Lead Generation
Keep your website fresh with new and valuable content and your biotech brand will reap the rewards in lead generation from qualified prospects. New and relevant web content is key in generating leads today. And while a blog is one of the easiest and most effective ways to publish rich content regularly, there are other…
Read MoreNetwork On The Go Through LinkedIn’s Mobile Site
Meeting the needs of biotech professionals on the go, LinkedIn has redesigned their mobile experience to make it faster to network with researchers, investors and consumers alike. Each day more people are using social media professionally and from their mobile devices. Mashable’s Alex Fitzpatrick wrote an article with helpful advice for using LinkedIn’s mobile site…
Read MoreDesigning Email Campaigns With Greater Mobility And Impact
Everyday more people are viewing emails on mobile devices, so to ensure maximum impact for your biotech brand, design with intention for both desktop and mobile readers. Before you hit send on your next email campaign consider the various platforms your subscriber may be using today. Sure many will view on their desktop, but more…
Read More5 Tips for Creating eMail Campaigns that Capture and Keep Their Attention
With only seconds to engage your reader’s swift attention, your next email campaign should be simple, direct and valuable to your assiduous biotech audience. In 2012, the average person will receive 75 emails a day, leaving you just few seconds to earn your subscriber’s attention. Whether they are entrenched in research or the business side…
Read MoreMore Pharmaceutical Firms Connecting With Social Media
Because of a vast majority of acceptance among marketers in the past year, more leading pharmaceutical firms are making waves in social media. Greg Signh from Marketing: Health wrote an article about how more pharma firms are entering deeper in social waters with confidence. Below is a summary of key points within this article. Pharmaceutical…
Read MoreLife Lessons from Steve Jobs Can Help Build Stronger Biotech Brands
Visionary Steve Jobs built Apple into the World’s Most Valuable Technology Brand, and despite his early death, he left behind a brilliant legacy of lessons that can help you develop an enduring Biotech Brand. Starting in his parents garage, Apple Computer co-founder and CEO Steve Jobs helped build the world’s most valuable company, yet, that…
Read MoreThe #1 Rule of Engagement for Biotech Brands
Today, the most successful biotech brands are those that connect with consumer by creating meaningful interactions. The explosion in communication channels today can be overwhelming for both biotech consumers and brands. For biotech brands, as more opportunities to connect become available it’s more challenging to keep pace, gain attention and ultimately engage consumers. Once you…
Read MoreHow well is your Biotech Brand embracing the digital media landscape?
Technology may be changing the way we connect with brands, but the foundation of a solid brand remains the same. Six of America’s top publication designers spoke at the Abstract Conference, hosted by AIGA Maine, about how they are innovating brands like Martha Stewart Living and Newsweek by investing in new technology and taking their…
Read MoreHow YouTube Can Help Expand your Business and Build Relationships
With over 3 billion views per day, YouTube can help increase you search results, drive traffic to other online media and make a greater impact on your target audience. Having a potential investor or consumer get to know, like, and trust your biotech brand before developing a relationship can make all the difference. Here are…
Read More9 Top QR Code Uses to Help your Business Grow
Quick Response codes (QR codes) can be a great marketing vehicle to help investors and consumers find valuable information fast. Here are 9 uses of QR codes that are important to biotech companies: 1. Make First Impressions Last: Business Cards, Name Tags and More Share contact information instantly through a QR code on your business…
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