Marketing
Why QR Codes are Important to Biotech Companies
Quick Response codes (QR codes) are great marketing tools for engaging consumers and investors in an instant, sharing limitless information and building your online community. How can you use them most effectively to grow your biotech business? Offer value that goes deeper than your website’s homepage. Scan a QR Code with any camera–enabled Smartphone and…
Read MoreTop Online Resources for Biotech Marketing Teams
Whether it’s networking, professional development or biotech industry news you seek, here’s a list of leading organizations and conferences to help you and your biotech marketing team stay inspired and ahead of the game. I’m often asked about marketing resources for biotech companies. There were very few online sources that has compiled this type information…
Read MoreMobilize your biotech marketing
Smartphones are rapidly entering the hands of more medical professionals – whether it’s for appointment reminders, recording symptoms, or downloading biotech apps. Here are a couple of key points from zoomedia.com about why mobilizing your market is beneficial to you: Medical professionals around America are starting to use smartphones. Fast communication can make a world…
Read More4 Great Ways to Place Your Printed Publication Online
Make sure your biotech company’s newsletter, annual report, or magazine is taking advantage of the opportunities online, as well as catching the attention you deserve. Many healthcare magazines these days are being placed online. And those biomedical organizations that are following suit are gaining wide-spread exposure from online audiences. As a result they enjoy higher…
Read MoreNiche Marketing Within Your Website
What kind of first impression does your biotech company’s website create? Here are my thoughts and a summary from Page One Web Solutions, who wrote an insightful article about niche marketing that is very applicable to biotech brands: The niche market is your specific product that you are focusing on; therefore you need to remember…
Read MoreTips to Help Search Optimize Your Company Website
By creating a quality structured website, you can increase your search optimization significantly and drive prospective customers to your biotech brand’s site. Inc.com provides a great list of tips for SEO. Here’s my summary and how each relates to biotech branding. Selecting Targeting Keywords Recognize the search words that prospective clients and investors are using…
Read MoreFive Reasons Why eBlasts are the Vehicle of Choice for Biotech Branding
One of the most efficient and effective strategies for cultivating customer or investor relationships and increasing biotech brand loyalty is the online newsletter, or eBlast as we call them. When consumers and investors stay connected to a biotech brand, retention increases drastically. As little as a 5% increase can impact net profits by 20%. New…
Read MoreDesigning a Positive Online Experience for Patients
The overall experience of a patient browsing you site can determine how they feel about your biotech brand when they leave, and whether or not their experience was gratifying and positive enough to return. In order to ensure a customer is getting exactly what they came to your website for, you need to know where…
Read MoreIs Your Website Market Smart?
Here’s some quick advice for determining if your biotech brand’s website is market smart. Successful biotech brands foster emotional connections with their audience. And although the interface between your website and a potential investor or an existing consumer is a computer screen, it’s still an opportunity to make a personal connection with those in your…
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