Marketing
Web Typography Part 1: The Original Web-Safe Fonts
For years, the following web-safe fonts have remained the most reliable and consistent choices for legibility across all screens, devices and platforms.
Read MoreBiotech Fundraising: Key Elements of a Successful Investor Development Program
For any new biotech venture, attracting investors and securing early operating funds is critical. With the proper fundraising materials you can help your development team hit the ground running. In the biotech industry there is no shortage of breakthrough ideas and as competition for venture capital and grant dollars continues to grow, the more your…
Read MoreInspiration to Help Your Biomedical Branding Team Stay On Track
Whether you are the brand leader or influencer, every now and then we all need reminders of why we do what we do and where we are taking our companies and brands. Here are a few quotes to help your biomedical branding and marketing teams refocus and stay inspired. “A brand is a set of…
Read MoreInfographic: Surprising Online Marketing Statistics for your Biomedical Group to Consider
Biotech Branding: Getting Serious with Social Media
Help your biomedical group take the right steps towards creating a healthy social media plan. Technology may be moving faster than the speed of light but it doesn’t have to leave you behind. Here’s a guide to help your biomedical group get serious about creating a healthier social life in 2013. Why Is It Important…
Read MoreCompeting Biomedical Research Groups Come Together to Face the Small but Significant Loss of Hurricane Sandy
The University of Pennsylvania and Cold Spring Harbor are helping restore one of the largest and most valuable genetically-altered rodent colonies in the U.S. The flooding on the basement level of 1st Avenue and 30th Street of the Smilow Research Center was a devastation for the New York University medical and research staff as thousands…
Read MoreStrategies for Helping Your Biotech Branding Team Break Through Creative Blocks
Here are 5 top strategies to help your research, marketing and executive teams hurdle over those pesky creative blocks and keep your biotech brand growing strong. As a biomedical researcher, marketer or CEO, the constant pressure to be innovative can sometimes leave you feeling stranded. Luckily, while in my favorite coffee bookstore Rock City/Hello Hello…
Read MoreHow Well Does Your Biotech Brand Identity Really Fit?
For the past six-months I’ve noticed my six-year-old daughter can’t leave the house without wearing her “jeggings”. For me, seeing her wear tight pants everyday is a little scary. For her, they are a natural fit and that is key to building a strong brand identity. Amongst all the colors, styles and options available right in…
Read More20 Marketing Tips to Help Your Biotech Brand Grow
Growing awareness and loyalty for your biotech brand means staying one step ahead of your audience and the competition. Here are 20 quick marketing tips to help you and your biotech brand keep momentum. Think Inside the Box Get inside the mind of your audience, your investors and researchers. Read what they read. Shop your…
Read MoreTop 15 Most Popular Healthcare Websites
Working to improve your website’s content strategy? The right links can make a big difference for your Biotech Brand. Here are the 15 most heavily traveled healthcare websites based on traffic from a global and national rank. 1. Yahoo! Health Medical dictionary, disease symptoms and treatments, resources for healthy living, and information on drugs and medicines. 21,500,000…
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