News
Custom infographics win your brand attention, business, and recognition
Marketing best practices are a moving target, but custom infographics still offer benefits for any health science brand. Custom infographics are a serious commitment for any business. They take time, money, and brainpower to create. We even know a few creative agencies who’ve tried to use them in their own content marketing and given up.…
Read MoreWhy Print Marketing Still Matters
Print marketing is far from dead, but its role is changing for life science organizations. Today you can reach any audience more effectively with the right mix of print and digital. The growth of the digital world is creating intense pressure to stay relevant. If you’re like most teams, you’ve probably been feeling that urgency…
Read MoreCushman Creative Takes Gold MarCom Award for MDI Biological Laboratory’s donor magazine “Breaking Through”
Cushman Creative, a design agency specializing in biomedical and life science marketing, was honored with a gold 2017 MarCom Award for its work with the MDI Biological Laboratory located in Bar Harbor, Maine. PORT CLYDE, Maine – December 7, 2017: Cushman Creative took gold for the redesign of the MDI Bio Lab’s semi-annual donor magazine,…
Read MoreThe benefits of nonprofit podcasting (and how to get started)
Nonprofit podcasting offers a powerful way to connect with your donors one-on-one through one of the most effective forms of communication–sound. In the office, in the gym, or on the go, more people are listening to audio content. And that includes your donors. Compared to video, nonprofit podcasting offers much easier entry, higher efficiency and significantly lower…
Read MorePlanning for Promotion: 6 Ways to Get More Mileage Out of Your Life Science Marketing Content
As marketing experts we know its not enough just to create content. Your Life Science organization needs a promotion strategy for getting the most ROI from its content marketing efforts. That means planning for promotion. In a study of over 600 marketing professionals: 65% said they are creating blogs 64% are producing case studies and/or white papers 47%…
Read MoreDesign Trends: Infographics – A Captivating Way for Bioresearch Brands to Share Data
Infographics are a growing communications trend and a perfect fit for Biomedical nonprofits and Life Science companies that need to communicate heavy data and grab their readers’ attention. A carefully designed Infographic can make complex Bioresearch data more engaging by ensuring it is: Easy to Scan and View In today’s fast-paced world, Infographics are a growing…
Read MoreAligning Your Life Science Sales and Marketing Teams
How one strategic conversation can give your campaigns more momentum. For Life Science companies, getting your Sales and Marketing teams on the same page can be an ongoing challenge. These two teams often operate from a different game plan and from various locations around the world making quality time together more of a luxury than…
Read MoreClarify Your Bioresearch Brand’s Goals with a Messaging Platform
Clear and easy messaging can inspire creativity and empower internal teams towards your business goal. Before handing your next campaign or product launch strategy off to your internal marketing communications team or your external agency, be sure you firm it up into a Messaging Platform that will give them a framework for success. A Messaging Platform…
Read MoreUsing Marketing Personas To Engage Your Life Science Audience
How understanding the person you want to reach can help you become a better communicator and inspire a potential customer to action. Biomedical and Life Science companies have many target audiences – internal stakeholders, principal investigators, lab managers, technicians, scientific partners, investors, and even the general public at times. Getting to know your exact audience…
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