Using Twitter to Expand Your Biomedical Nonprofit’s Fundraising Goals

5 marketing strategies for using Twitter to position your Biomedical Institution as an industry leader, spread awareness about your research, and expand critical funding for your brand. First, Why Twitter? It’s a tool that enables people to connect and maintain relationships as part of their normal everyday routine and from the convenience of their desks—or…

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How well does your Biomedical Nonprofit’s Brand Identity fit?

7 ways Leadership Marketing can ensure that your brand identity resonates. Though the first chill of fall has barely hit the air, I’ve already felt the need to reevaluate my wardrobe for the cold months ahead. Finding pieces I’ve never worn at the back of my closet got me thinking about how you can be…

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Measuring The Success of Your Biomedical Nonprofit’s Brand

2 Leadership Marketing Questions That Reveal How Well You Are Connecting. You can’t always measure the effectiveness of your marketing efforts with a number or a percentage. Sometimes, asking the right people the right questions about their experience with your Biomedical Nonprofit’s brand can tell you a lot more about how well you are reaching…

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Kelp-Beds Q & A: Are eNewsletters as Effective as Print?

This week, I’m answering a question from a Kelp-Beds reader: Do you think eNewsletters are as effective for Biomedical Nonprofits as printed newsletters or quarterly/bi-annual magazines? eNewletters are inexpensive to produce and easier to disseminate than printed donor communications, so I’m sure a lot of Biomedical Nonprofits may be wondering if they should make the switch.…

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Part Two: Creating an Annual Appeal for Your Biomedical Nonprofit

7 Leadership Marketing tactics that will help ensure your appeal connects with donors. You can make sure your Biomedical Nonprofit’s Annual Appeal stands out from all the others by focusing more on your brand’s expertise, industry leadership, and commitment to the greater good. Here’s how: Keep The Flame Burning By Humanizing Your Appeal Standardized Annual…

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Using Adobe Voice to Share the Story of Your Biomedical Nonprofit

3 Reasons Adobe Voice can be a Powerful Leadership Marketing Tool. Leadership Marketing means sharing your Biomedical Nonprofit’s expertise and/or mission with a broad audience. These days, that often means online. While some larger institutions can create big budget videos to engage Internet audiences, most Biomedical Nonprofits don’t have the resources to follow suit. Now…

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3 Creative Ways Biomedical Nonprofits Can Turn Passive Interest into Public Support

3 Leadership Marketing Strategies to Help Your Biomedical Nonprofit Gain Public Trust Biomedical Nonprofits are regularly challenged to translate their scientific missions into something the general public—and potential donors—can understand. Hosting community activities, lectures and other educational events can help demystify your institution’s work and turn passive interest into active support. To inspire you, here are 3 marketing…

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4 Reasons Biomedical Nonprofits Might Need to Evolve Their Brands

And why marketing leaders should learn to embrace those changes. The world around us is constantly evolving. The economy shifts. Competitors leave and enter the marketplace. Political views go in and out of fashion. Biomedical Nonprofits that stay aware of and open to such changes are more likely to thrive. But, how can you ensure…

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