Product Launch
How to Present Your Research to a Non-scientific Audience
Getting support for your science is a matter of building trust. No matter what kind of research you do, there are times when it’s critical to get support from people who don’t share your scientific background. Whether you’re talking to the media, asking for financial support, or introducing a new product, your ability to create…
Read MorePowerful Messaging = Campaign Success
3 Insights That Can Help Streamline Your Bioresearch Brand’s Pitch. Recently, two of Maine’s leading Biomedical Institutions, The Jackson Laboratory and the MDI Biological Laboratory, successfully passed bond measures (Question 4 and Question 5 on Maine’s 2014 Ballot) to fund their facilities and research into the future. These success stories are largely due to the…
Read MoreMeasuring The Success of Your Biomedical Nonprofit’s Brand
2 Leadership Marketing Questions That Reveal How Well You Are Connecting. You can’t always measure the effectiveness of your marketing efforts with a number or a percentage. Sometimes, asking the right people the right questions about their experience with your Biomedical Nonprofit’s brand can tell you a lot more about how well you are reaching…
Read MoreKelp-Beds Q & A: Are eNewsletters as Effective as Print?
This week, I’m answering a question from a Kelp-Beds reader: Do you think eNewsletters are as effective for Biomedical Nonprofits as printed newsletters or quarterly/bi-annual magazines? eNewletters are inexpensive to produce and easier to disseminate than printed donor communications, so I’m sure a lot of Biomedical Nonprofits may be wondering if they should make the switch.…
Read MorePart Two: Creating an Annual Appeal for Your Biomedical Nonprofit
7 Leadership Marketing tactics that will help ensure your appeal connects with donors. You can make sure your Biomedical Nonprofit’s Annual Appeal stands out from all the others by focusing more on your brand’s expertise, industry leadership, and commitment to the greater good. Here’s how: Keep The Flame Burning By Humanizing Your Appeal Standardized Annual…
Read MoreUsing Adobe Voice to Share the Story of Your Biomedical Nonprofit
3 Reasons Adobe Voice can be a Powerful Leadership Marketing Tool. Leadership Marketing means sharing your Biomedical Nonprofit’s expertise and/or mission with a broad audience. These days, that often means online. While some larger institutions can create big budget videos to engage Internet audiences, most Biomedical Nonprofits don’t have the resources to follow suit. Now…
Read MoreWin More Loyal Support: Building Relationships vs. Raising Funds
6 ways your Biomedical Nonprofit can gain supporters with Leadership Marketing. If your Biomedical Nonprofit is too focused on gaining new donors, it may be missing opportunities to create long-lasting relationships. Here are 6 Leadership Marketing tactics you can use to start conversations, foster ongoing dialogue, and win more loyal supporters. Stop Pitching, and Start…
Read More7 Leadership Marketing Tactics for Rolling Out Your New Biomedical Nonprofit’s Brand Successfully
Empower your team to “live your new brand” so that the investment you make truly pays off! When we talk about “rebranding” we naturally think of a developing a new logo, tagline or mission statement. While these items certainly help lay the foundation, it’s ultimately the trust and legitimacy you gain with donors, research partners,…
Read MoreMobile Apps are Changing the Rules of Biomedical Fundraising
4 ways nonprofits are showing leadership by adding apps to their marketing strategy: Since 2013, the number of users accessing the Internet from Smartphones and tablets has surpassed those using computers. The impact this change has in the marketing landscape presents enormous opportunities for biomedical nonprofits to capitalize on new fundraising opportunities. And while the…
Read MoreRegular brand health checks can help your biomedical nonprofit market like a leader
3 Reasons to Revisit Your Biomedical Nonprofit’s Core Brand Branding a biomedical nonprofit is a big undertaking and not a process that should be repeated often. However, as the competitive landscape shifts and your institution changes and grows, its positioning and messaging will naturally evolve, too. It can be helpful to perform regular brand health…
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