Social Media
Measuring The Success of Your Biomedical Nonprofit’s Brand
2 Leadership Marketing Questions That Reveal How Well You Are Connecting. You can’t always measure the effectiveness of your marketing efforts with a number or a percentage. Sometimes, asking the right people the right questions about their experience with your Biomedical Nonprofit’s brand can tell you a lot more about how well you are reaching…
Read MoreKelp-Beds Q & A: Are eNewsletters as Effective as Print?
This week, I’m answering a question from a Kelp-Beds reader: Do you think eNewsletters are as effective for Biomedical Nonprofits as printed newsletters or quarterly/bi-annual magazines? eNewletters are inexpensive to produce and easier to disseminate than printed donor communications, so I’m sure a lot of Biomedical Nonprofits may be wondering if they should make the switch.…
Read MoreUsing Adobe Voice to Share the Story of Your Biomedical Nonprofit
3 Reasons Adobe Voice can be a Powerful Leadership Marketing Tool. Leadership Marketing means sharing your Biomedical Nonprofit’s expertise and/or mission with a broad audience. These days, that often means online. While some larger institutions can create big budget videos to engage Internet audiences, most Biomedical Nonprofits don’t have the resources to follow suit. Now…
Read More10 Ways to Ensure Your Biomedical Nonprofit’s Website is a Leadership Marketing Machine
Creating valuable content to earn trust and build brand loyalty. We’ve talked a lot about how biomedical nonprofits can show thought leadership by sharing quality content, so we’ve pulled together 10 content ideas to help ensure your institutional website is a robust marketing machine. Brands that publish valuable content regularly online (i.e. content marketing) to…
Read More3 Creative Ways Biomedical Nonprofits Can Turn Passive Interest into Public Support
3 Leadership Marketing Strategies to Help Your Biomedical Nonprofit Gain Public Trust Biomedical Nonprofits are regularly challenged to translate their scientific missions into something the general public—and potential donors—can understand. Hosting community activities, lectures and other educational events can help demystify your institution’s work and turn passive interest into active support. To inspire you, here are 3 marketing…
Read More8 Ways to Get Serious With Social Media
You can create all of the thought-leading content that you want, but it won’t be effective if you don’t have a plan for distribution. Social Media is hands down the most efficient way to disseminate information to interested audiences. That’s why it’s time to take the steps towards creating a healthy social media plan. Bring…
Read More4 Reasons Biomedical Nonprofits Might Need to Evolve Their Brands
And why marketing leaders should learn to embrace those changes. The world around us is constantly evolving. The economy shifts. Competitors leave and enter the marketplace. Political views go in and out of fashion. Biomedical Nonprofits that stay aware of and open to such changes are more likely to thrive. But, how can you ensure…
Read MoreAre Infographics an Effective Leadership Marketing Tool?
Surprising statistics for biomedical nonprofits to consider. Infographics provide a visual representation of complex processes or concepts, which make them a highly effective marketing tool for biomedical institutions. Infographics attract attention through visual appeal, and they facilitate understanding with simplicity. Infographics can also help establish thought leadership for a biomedical nonprofits by allowing institutions to easily…
Read More7 Leadership Marketing Tactics for Rolling Out Your New Biomedical Nonprofit’s Brand Successfully
Empower your team to “live your new brand” so that the investment you make truly pays off! When we talk about “rebranding” we naturally think of a developing a new logo, tagline or mission statement. While these items certainly help lay the foundation, it’s ultimately the trust and legitimacy you gain with donors, research partners,…
Read More3 Social Media Marketing Tactics for Showing Thought Leadership
Sharing insights online can magnify your Biomedical Nonprofit’s expertise. Thought Leadership is not just a marketing tactic. It is a way of thinking and being that requires purposeful action. To be considered scientific thought leaders, Biomedical Nonprofits must actively participate in an open exchange of ideas and continually contribute new and innovative ideas. When your…
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