Social Media Archives - Page 6 of 8

Tips for Measuring Your Brand’s Social Media Health

Here are a few key performance indicators for measuring and optimizing the potential of your biotech brand’s social media efforts. Jacqueline Zenn from Social Logic has written a great article about how to evaluate your brand’s social media health. Below is our summary of the article and how your biotech brand can more effectively use…

Rules for Responding to Investors, Researchers, and Consumers Online

Advice for leading social media conversations that build consumer loyalty and trust for you biotech brand. Sam Keninger from Medallia wrote an article on how to help employees boost brand loyalty through better social media management and avoid becoming response robotics. Below is my summary on how these tips can benefit your biotech brand. Be…

Preparing Your Facebook Timeline Page For Greater Engagement

Now that Facebook is allowing brand pages to utilize the new timeline layout, take advantage of how timeline can tell more of your biotech brand story for greater engagement. Jim Belosic, CEO of ShortStack wrote a great article about how you can prepare your company’s Facebook page for the new timeline layout showing your history…

Network On The Go Through LinkedIn’s Mobile Site

Meeting the needs of biotech professionals on the go, LinkedIn has redesigned their mobile experience to make it faster to network with researchers, investors and consumers alike. Each day more people are using social media professionally and from their mobile devices. Mashable’s Alex Fitzpatrick wrote an article with helpful advice for using LinkedIn’s mobile site…

Designing Email Campaigns With Greater Mobility And Impact

Everyday more people are viewing emails on mobile devices, so to ensure maximum impact for your biotech brand, design with intention for both desktop and mobile readers. Before you hit send on your next email campaign consider the various platforms your subscriber may be using today. Sure many will view on their desktop, but more…

5 Tips for Creating eMail Campaigns that Capture and Keep Their Attention

With only seconds to engage your reader’s swift attention, your next email campaign should be simple, direct and valuable to your assiduous biotech audience. In 2012, the average person will receive 75 emails a day, leaving you just few seconds to earn your subscriber’s attention. Whether they are entrenched in research or the business side…

More Pharmaceutical Firms Connecting With Social Media

Because of a vast majority of acceptance among marketers in the past year, more leading pharmaceutical firms are making waves in social media. Greg Signh from Marketing: Health wrote an article about how more pharma firms are entering deeper in social waters with confidence. Below is a summary of key points within this article. Pharmaceutical…

The #1 Rule of Engagement for Biotech Brands

Today, the most successful biotech brands are those that connect with consumer by creating meaningful interactions. The explosion in communication channels today can be overwhelming for both biotech consumers and brands. For biotech brands, as more opportunities to connect become available it’s more challenging to keep pace, gain attention and ultimately engage consumers. Once you…

How well is your Biotech Brand embracing the digital media landscape?

Technology may be changing the way we connect with brands, but the foundation of a solid brand remains the same. Six of America’s top publication designers spoke at the Abstract Conference, hosted by AIGA Maine, about how they are innovating brands like Martha Stewart Living and Newsweek by investing in new technology and taking their…

Writing Blog Posts with Greater Impact

By using the inverted pyramid style of writing, your blog will become more digestible and meaningful to your audience. Writing for web is much different than writing for print. Why? Simply put – web users don’t read… they scan. Your biotech blog is most likely geared towards investors or consumers, providing insight on specific products, services…