Social Media
9 Top QR Code Uses to Help your Business Grow
Quick Response codes (QR codes) can be a great marketing vehicle to help investors and consumers find valuable information fast. Here are 9 uses of QR codes that are important to biotech companies: 1. Make First Impressions Last: Business Cards, Name Tags and More Share contact information instantly through a QR code on your business…
Read More10 Tips for Biotech Companies on Facebook
Biotech companies are becoming more present on Facebook, yet there are some guidelines that can help make your biotech brand more successful on the social networking scene. Here are 10 Facebook tips that I hope you will find helpful: 1. Learn from Others Before You How are other biotech brands like you using social? If…
Read MoreWhy QR Codes are Important to Biotech Companies
Quick Response codes (QR codes) are great marketing tools for engaging consumers and investors in an instant, sharing limitless information and building your online community. How can you use them most effectively to grow your biotech business? Offer value that goes deeper than your website’s homepage. Scan a QR Code with any camera–enabled Smartphone and…
Read MoreTop Online Resources for Biotech Marketing Teams
Whether it’s networking, professional development or biotech industry news you seek, here’s a list of leading organizations and conferences to help you and your biotech marketing team stay inspired and ahead of the game. I’m often asked about marketing resources for biotech companies. There were very few online sources that has compiled this type information…
Read MoreThe Benefits of Blogging
Blogging can build relationships and bring greater attention and meaning to your biotech brand. Many biotech and healthcare organizations are behind in social media, especially blogging. Those that are embracing it are forming deeper more meaningful relationships with their audience by sharing personal stories of research and from patients, as examples. In return they are…
Read More4 Tips for Using Social Media for Recruitment
Taking advantage of social media for recruitment can be beneficial to your biotech company by conveying your message quickly and effectively, as well as for targeting a specific audience. It can be a very overwhelming process hiring new employees for your biotech company. The timing and finances are always factors in determining when and where…
Read MoreYour Biotech Brand’s Guide to Facebook
Your Facebook presence can help your biotech brand engage your target audience regularly, leading to a substantial amount of exposure. PR executive, Dana Zemack, in an article for Mashable.com, has provided an insightful guide on how to start your community building on Facebook. Here is our brief summary of the article relating to biotech companies.…
Read MoreTips to Help Search Optimize Your Company Website
By creating a quality structured website, you can increase your search optimization significantly and drive prospective customers to your biotech brand’s site. Inc.com provides a great list of tips for SEO. Here’s my summary and how each relates to biotech branding. Selecting Targeting Keywords Recognize the search words that prospective clients and investors are using…
Read MoreFive reasons why biotech companies should embrace social media
Connecting your biotech company to social media can lead to great exposure, rich feedback and help sustain your growing business. After conducting a survey, Lab Manager Magazine found that lab managers have not been very involved with social media. When asked how often they use various outlets of social media, many admitted to never using…
Read MoreIs Your Website Market Smart?
Here’s some quick advice for determining if your biotech brand’s website is market smart. Successful biotech brands foster emotional connections with their audience. And although the interface between your website and a potential investor or an existing consumer is a computer screen, it’s still an opportunity to make a personal connection with those in your…
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