Foster engagement through each business interaction to develop lasting relationships that enrich your network and elevate your biotech brand.

David Nour from Nour Group, Inc. is a thought leader on how to grow strategic relationships for your business. Below is a summary of his article from mashable.com and how it can help you make connections and build valuable relationships for your biotech brand.

Establishing the connection between building relationships to actual relationship capitalization is something every biotech brand needs. Why do some business relationships naturally evolve and fully transpire, while others simply fade away? Here are some quick and helpful tips on how you, as biotech brand leaders, can create more meaningful interactions and lasting business relationships.

Before an Event
Before heading to an event, research the subject of discussion, industry trends, possible conversation starters, and potential attendees. This will give you a confident head start, reinforce your thought leadership and allow you to gain credibility as you interact with investors, customers and other important prospects.

Making a New Contact
Be memorable by engaging proactively. How can you add value to the conversation as a leader within the biotech industry? Listen and ask relevant questions. Whether you are talking with a potential investor or customer, anticipate their needs during and after the conversation. And disengage with the same enthusiasm rather than lingering. Afterwards, take a few minutes to write down key points that may be important when reconnecting with your new associate again in the future.

After an Event
Send a follow-up email within the first few days after the event that includes something valuable – whether it be a link to a relevant biotech industry article, or perhaps share significant research you believe is important to building this relationship. Be sure to include a call-to-action, or next steps, but make sure your message is delivered with an appropriate amount of enthusiasm and not too forceful.

Within the First Month
If some time has passed (a week or two) and you haven’t received a response, follow up with another email, phone call or perhaps even a handwritten note. People develop relationships differently and a single email can certainly be unintentionally overlooked. The more you personalize your outreach the further your efforts should go. If you don’t hear back, consider what you could have done differently and how you could benefit from other relevant contacts.

Click here to read the complete article from Mashable.com – How to establish and grow business relationships.