7 ways Leadership Marketing can ensure that your brand identity resonates.

Though the first chill of fall has barely hit the air, I’ve already felt the need to reevaluate my wardrobe for the cold months ahead. Finding pieces I’ve never worn at the back of my closet got me thinking about how you can be attracted to something that really doesn’t fit your personality. The same can be true for a Biomedical Nonprofit’s brand identity.

Amongst all the colors, styles, and options available right in your own closet, you only wear 20% because they fit and flatter. Your everyday choices become your own personal brand that it is projected to the world daily. If you are like me, you hope that brand reflects confidence and leadership.

Sure putting all of the elements of a brand identity together for your Biomedical Nonprofit is a lot more complicated than getting dressed in the morning, but perhaps it’s time for a second glance in the mirror. Is your brand identity reflecting leadership?

If one layer of your Biomedical Nonprofit’s identity is out of place—whether it’s your tagline, website or latest email campaign—there’s a good chance your projected brand image isn’t resonating with key investors, researchers or your sales team. Time to go shopping?

7 Ways To Tell If Your Biomedical Nonprofit’s Identity is a Natural Fit:

It’s Empowering
Just like a well-tailored suit your institution’s identity should empower everyone who represents it—from your CEO to your sales team.

It’s Distinct
A well-coordinated brand identity shows the world how your institution is uniquely advancing human health.

It’s Alluring
A Biomedical brand identity that resonates instantly makes investors and researchers want to know more about your institution.

It’s Supportive
Each element of your brand identity should thoughtfully work together to reinforce your overall brand purpose—from your logo and tagline to your investor presentations and fundraising collateral.

It’s Versatile
Once you have those foundational pieces – logo, tagline, corporate fonts, colors, supporting graphics, etc., they can be coordinated and accessorized to suit a variety of purposes.

It’s Resilient
A purposeful brand identity inspires leadership and improves performance by giving your team members the resources, confidence, and energy to persevere.

It’s Celebrated
When others are rallying around your Biomedical Nonprofit’s brand, you know you’ve got a good fit!

Do you have a specific Marketing tactic that truly defines your brand image?

Please share it with us here, or simply contact me, Karan Cushman, by calling 866-960-9220 or emailing karan@cushmancreative.com.